REMAKE ART- art to photography research

art and copy advertisement contextual research

Remake art- remaster

ART AND COPY VIDEO ANALYSIS- contextual research advertising

At the start of the documentary /talk they explore through words the streamline of thoughts of where creative ideas and art comes from. They elaborate that as we put our art out there we are creating the random expansions on where our random ideas and thoughts come from, similar too the people who painted on cave walls.

in references art that creates an atmosphere that makes us comfortable or concerned and idea of something that provokes a reaction. Through this starting point the main goal and information leads into advertising and how this impacts advertising as a whole. Through examples the video elaborates on a cooperate story of an advertising company Bill Burn Bank is who they reference throughout in the video. They talk about the art director and the copywriter in the same room never being done before there ideas expanded in a way this links up what they earlier said in the video the comparison of art and using it to provoke reactions rather in align with a writer using his ideas and an art director creating the output.

It’s a type of design made towards people inclined with the thinking to cross the market and how to approach selling and idea that in turn itself will sell the product. At the start overall they inform on the early beginnings of advertising and reference how Volkswagen a German car that years ago after the war  people never thought it wouldn’t sell because of everything between Germany and the war however the original sharp advertisement that had a big idea and a simple concept of a small car on a billboard attracted what they needed and became a well know advertisement. The car then became rather popular.

In relation advertising is the output of big ideas that make people think and react. In the video they believe advertising was revolutionary . They also explore peoples personal stories and perspectives on advertising in their lives to show the impact of the advertising industry.

They also continue onto an old advertisement about the new approach to airplanes through changing airplanes colours and fashion telling people that they are better this advertisement intrigued people too book flight n these new colourful planes because they looked pretty and the flight attendants looked less like army soldiers. The approach and techniques of how many in the industry used a lot of skill to persuade and to sells an idea to their clients is explained in this video elaborating on the fact that it was a difficult job to sell an idea to a client and that many places would do anything to keep the clients.

Lee Clow presents himself in the video and talks about being a creative officer who created a protest about what the advertising was doing he didn’t agree with a lot of it and from his own experiences of working there he became abit of a trouble maker.

Throughout the talk other well known people in the advertisement industry like George Lois  gives a lot of opinions on how it all played out in his time and with in his experiences in advertising. George explains how he worked on selling MTV. The advertisement being a big idea. He also put foreword the world of fashion such as calvien clein alongside tommy Hilfiger creating a devious and conflicting add that mocked and compared one fashion brand to the other. At the time IT highlighted that tommy Hilfiger’s fashion was better compared to the other fashion brands on the market. This incident blew up as an outrages advertisement against other brands however the idea worked and more people bought the clothing. He later mentions that ” Great advertising changes the perception of everything”

On the advertising campaign to re- brand milk and to sell it to more Jeff Manning, Jeff goodby and rich silverstein sold the new improved and short sentence rebrand of milk with the idea to get people to buy more milk. In their advertisements they used a simple stupid and short phrase by there account a word that its gone before you even finish saying it that its something that sticks in your head this question is “got milk?” because of how simple and understandable the phrase was even though in English it wasn’t an actual sentenced word and didnt make any since the brand blew up from it because it was so memorable and simple people just loved it. overall it has become known across the world for all their advertisements memorable through the ages recognisable by the slogan “got milk?” now recently advertisers towards this brand give all the actors in the adverts a milk moustache a catch to the word that makes people remember it more they do this by using famous people like whoopie Goldberg here is an example.

 

 

 

In reference they figured you use milk for cereal, drinks, ice-cream and many other things. The big idea got the ball rolling in reference to everything reminding people to buy milk and this overall was their goal and sales went up.

they mention advertisement is to Entertain society using clients work they connect the product to society in a form it is the same as making art. mentioning advertising its an irresistible understanding of a higher aspiring idea that shows what the brand should be what they can be that you can be more as a company by creating something everyone can get a feeling of, relate and remember. in the talk they explain that its like using a representation towards themselves like mc Donald’s and coco cola they say buy using innovative creativity you can take on the big things. That in advertising its like a constant fight in the industry.

Liz Dolan later talks in the video about Nike and how they represented the brand and what they wanted to offer as an advertisement. She says that the definition of athlete got expanded upon more at this time implying that Nike mainly worked towards this rise and boom in jogging which is where they offered their shoes however exercise and running became more of an activity and started running as a fitness Nike wanted to inspire people to participate in sports coming along with the phrase “ just do it” the brand is now international world wide people applied it to everything it was an inspirational advertisement slogan still used to this day. The advertisement then headed into a campaign into letting women to play sports which back then was unheard off.

 

https://www.youtube.com/watch?v=raitw4z_0BE&ab_channel=SchoolGatto