HELVETICA
In the video Helvetica is referenced as this beautiful and timeless thing that in graphic design is the communicational frame work people express about how the world is now and what we should aspire towards. its what’s extends the perception that graphic designers have a huge responsibility flowing creative ideas into people as graphic design is used everywhere and in everything.
The typeface is strong as it is readable, you can have it as anything we use it across the uk for things such as train signs for station numbers and signs for drivers on the roads it is a stable design that reconstructs the language of English in a sense the typeface is that of a swiss and it opens and runs smoothly.
In the video they explain that in 1957 the typefaces emerged as rational type face that relates to sciences and cooperate identity something that works well with different subjects. This is so that it is applied to all information presented to create as quoted from the video “The visual representations of the modern world” Eduard Hoffmann modernized version of the German sans serif into Helvetica the original name being Die Neue Haas Grotesk. the creative designer was max miedinger. joined product of work made from the hard work of two people. in the video Edwards sin explains this and goes on to explain about his fathers life such as his history, goals and career. In 1960 Die Neue Haas Grotesk was changed to Helvetica, Linotype now owns this typeface.
They also reference In the video that the fonts power isn’t the contrast between colours it is the power in black letters having spaces between them so that the white page can frame around it and allow the text to stand out and make a form of creative language that is clear professional and modern.
the typeface became popular in this time zone and was used by many graphic designers many thought it looked machine like and references to the Vietnamese war however the font itself is easily read and is primarily used around the world in many brochures especially in todays society. the font itself is hard to comprehend and explain through points in the video this is due to how natural and ingrained the font is now. the font itself has become normal in todays society with only slight variations.