COMMUNICATION

DESCIPLINE: ANIMATION

Communication is taking across, transmitting or conveying a standpoint of information between two people or more this can be from speaking, writing or presenting the exchange of information.

communication in animation

in animation art direction in used to communicate the constructs or points of the animation the creators are trying to express to the audiences. these general communicative standpoints in animation are expressed in particular areas and are each done different for example animated movies, animated advertisements, motion graphics, interactive design, illustration, CGI and educational. I plan to talk on the communication of animated movies. communication in animated movies that are story based has a goal of connecting with the audience on an entertainment based purpose and sometimes and emotional purpose which allows the audience to remember the movie. this to the industry can increase sales and benefits the animators income after creating the movie.

communication in animated stories are based around making sure the audiences understand the story and key points in the story are clearly represented this is due to entertaining the audience and making sure people do not find it boring but interesting and memorable to attain better reviews. communication in animation can also be used towards character design such as shape based characters like having villains more pointy and the main characters more rounder this is present in many Disney movies.

SiewHong Lum - Blog

The animation industry is big in media for entertainment enjoyable content people love as a form of fun and relaxation however the animation industry is based on a business standpoint in production they need to make sure the animation will advertise well and gain popularity for more profit in this way the animations can be communicated through posters- illustration and design and advertisements such as movie trailers

As an example the DreamWorks logo the logo is the animation brands identity on a communicational value it clearly states the business and name that has a very memorable design for consumers and audiences to remember. Communication is a vital part in animation to sustain a movie business and make the movie  understandable and enjoyable.

 

https://www.logaster.co.uk/blog/dreamworks-logo/

DreamWorks Logo | The most famous brands and company logos in the world

https://www.logaster.co.uk/blog/dreamworks-logo/

Leave a Reply

Skip to toolbar