IXD103 Designing Brand Identity by Alina Wheeler

Designing Brand Identity by Alina Wheeler is a brilliant resource that covers brand basics, brand ideals, brand elements, brand and before and after’s. In this post, I reviewed a number of subcategories covered by Wheeler that I found particularly interesting. Brand strategy Wheeler describes effective brand strategy as providing “a central, unifying idea around which […]

IXD104 Infographic Illustration Research

Mental Health Illustrations I also researched a number of mental health illustrations to see how they presented the various mental health disorders. The above outcomes are a variety of outcomes I found that I thought captured mental health effectively. I love the illustrative style and colour palette of the top left outcomes. I have also […]

IXD103 Week 10- Beyond the Brand

Brand Values I think the above brand values pyramid sets out the order of importance of various brand benefits in a very clear and accessible way. It makes sense the functional benefits come first and as highlighted in an article on solmarketing.com this structure reflects Maslow’s hierarchy of needs which state that humans must have […]

IXD103 Research for Portfolio Website

Research Below I have presented a number of example websites that influenced the design of my own portfolio website most strongly. As well as websites that incorporated cool features that I would not yet be able to animate or code but just wanted to highlight as aspirational goals. Hoang Nguyen-hoang.com View website I love the […]