For this exercise, I have selected 3 brands I both love and respect: Nike, Apple and Coca Cola. Nike I love Nike’s slogan “Just do it” and its tick has become iconic and generally considered to be one of the greats feats of branding. The positive reinforcement of the brand as well as the presentation […]

Designing Brand Identity by Alina Wheeler is a brilliant resource that covers brand basics, brand ideals, brand elements, brand and before and after’s. In this post, I reviewed a number of subcategories covered by Wheeler that I found particularly interesting. Brand strategy Wheeler describes effective brand strategy as providing “a central, unifying idea around which […]

This week we looked at the Art of information and how as stated by economist Kenneth Cukier “We are at the onset of a new movement in art that is built around data.” We are now turning the data around us into art worthy of museum collections. This can be found in resources such as […]

Mental Health Illustrations I also researched a number of mental health illustrations to see how they presented the various mental health disorders. The above outcomes are a variety of outcomes I found that I thought captured mental health effectively. I love the illustrative style and colour palette of the top left outcomes. I have also […]

Homepage I began my wireframing process following the steps set out by Dustin Senos in his article and as highlighted in our portfolio site lecture. Multiple Small Wireframes For my first step, I drew out 20 small wireframes for the home page of my website. I wanted to leave myself the option to run with […]

I wanted to make an impact in the heading portion of my infographic outcome so I took a little time to research a few different ways I could present my type. I began by researching companies that worked in mental health and found Pentagrams rebrand for the National Ambulance Mental Health Group. I really love […]

Brand Values I think the above brand values pyramid sets out the order of importance of various brand benefits in a very clear and accessible way. It makes sense the functional benefits come first and as highlighted in an article on solmarketing.com this structure reflects Maslow’s hierarchy of needs which state that humans must have […]

Research Below I have presented a number of example websites that influenced the design of my own portfolio website most strongly. As well as websites that incorporated cool features that I would not yet be able to animate or code but just wanted to highlight as aspirational goals. Hoang Nguyen-hoang.com View website I love the […]

In this book, an in-depth look is taken into infographic discussing their purpose, how they are created, narrative and exploratory outcomes, efficacy, formatting, content distribution and various other related topics I wanted to look at a chapter that particularly jumped out to me, What makes an infographic good?  The answer to this is likened to […]

I found Information is Beautiful by David McCandless to be a great resource full of interesting and different ways to present information. As the content is so broad and features so many different graphs and charts I have included the ‘Key’ of charts found at the end of the book. While the images in my […]