Essay writing process For my Web Essay, I chose to write about Saul Bass and how he changed the face of movie title sequences. As I was already familiar with a number of designers and have looked briefly at the work of Saul Bass before I automatically knew this was the topic I wanted to […]

Giorgia Lupi Giorgia Lupi is an information designer and in her Ted Talk how we can find ourselves in data she discusses how we perceive data and the importance of context. When the context is lost data can be misread and misrepresented. Lupi takes design in relation to data a step further, for Lupi making […]

Paula Scher I really enjoyed the abstract series and particularly the episode focusing on Paula Scher: Graphic Design. I was particularly struck by her work for The Public Theatre and how iconic the brand has become using simple weighting to produce a really interesting, bold and eye-catching. Scher breaks this down further by likening the […]

After having looked at how art movements that developed throughout the 1900s as a response to the movement from rural to urban bases I thought I would look at Japonism the Art’s and Crafts Movement and Art Nouveau in a little more detail. I particularly want to see how I can draw influence from these […]

For this project, we were required to select our favourite song and present the lyrics in a style that is reflective of the artist/artists that perform it. I began by selecting the Holocene by Bon Iver. I love the Indie Folk/ Baroque Pop feel to this song and how it often features in films at […]

UI Design Principles Before jumping into some of the specifics of UI design and formatting I felt I needed to run through some of the broader principles of the area to gain a stronger foundation to build upon. UI is so important as if it’s done poorly it can affect the use of a product […]

Type scale, lettering and colour are all incredibly important components of design. Therefore I believe that by building a strong understanding of these areas I will be developing a strong foundation and understanding of typography in design that will allow me to produce considered and effective design outcomes that communicate effectively with the viewer. As […]

What is the Golden Ratio? The golden ratio is a ratio that uses mathematics to create balanced and athletically pleasing composition as often seen in nature. The Golden ratio is closely tied to the Fibonacci Sequences. The Golden Rectangle is produced by using the ratio 1 to 1.61. This ratio creates rectangle where, if you […]

Research For this project we were split into groups to chose a topic and generated our research as a group, we did this using a shared Pinterest board. I found this to be a great way to begin the project and it was brilliant to begin working with others and experiencing what it is like […]

Origins Helvetica originally named Neue Hassocks Grotesk, was created by Swiss typeface designer Max Miedinger in 1957. The typefaces name was changed in 1960 to Helvetica, a Latin word meaning Swiss, in order to lend the typeface more readily to the international market. The typeface is now one of the most popular and commonly used. Miedinger […]