The Hearty Slice The Pizzerias personality is friendly, quirky, humorous and diverse. A USP is that it sells slices from their take out window which makes the pizzeria particularly popular for lunch with those working locally and students. The Hearty slice has 3 fun, relaxed and quirky venues generating a good crowd in the evenings […]

Research I began my research by looking at visual marques used by other designers and my top outcome was the astronaut shown at the top right of the above Pinterest board and used a visual marque by Luke Wroblewski. As Wroblewski is a leader in the field of UX design this outcome particularly caught my […]

There are two types of drawings/ illustrations that can appear in a logo, pictorial and abstract marks these can then be displayed independently or as part of combination marks including a wordmark. In the case of my personal branding, a combination mark will be more appropriate as my brand will be unknown and an independent […]

Typography Research Fonts in Use I found fonts in use to be a great resource and one of my favourites when researching fonts for my wordmark. What particularly good about this resource is that it places the typeface in context. There were several typefaces that jumped out at me when trying to select a style […]

Initial Sketches Above are my sketches for the wordplay exercise that required me to present a word including a visual representation of  what the word means. Following sketches, we digitised the words using Helvetica. This was a really fun and creative exercise that I imagine I will play about with again in future even just […]

Sans Serif Typeface Breakdown Above is my breakdown of the anatomy of the typeface DM Sans spelling Rachel’s Design Lab. While this is probably one of the less creative exercises we have completed to date I actually quite enjoyed it and feel that the above outcome is effective in attractively displaying the anatomy of the […]

Meet Your Type Meet your type presents the anatomy of type and how to pair types together in a really fun and playful way while dropping in helpful tips about readability e.g. the x-height can dramatically affect readability so avoid extremes and also consider point size. The different measurements used in type are also included […]

Digital Exploration   I continued to explore digital outcomes drawing inspiration from my research and experimenting with form by combining letterforms, repeating letterforms and adding 3D elements.   3 Final Outcomes Before selecting the final outcome for my monogram I developed my wordmark. I then placed it along with my 3 favourite outcomes. It was […]

Personal Brand Identity Mindmap https://miro.com/app/board/o9J_lVFW8rM=/ Above I explored 5  words/primary considerations I wanted to include in my brand they were, my name, my target audience, my persona and whether to run with the idea of having a virtual presence being presented as a lab or studio. Current favourite outcome: Rachel Donaldson Design/ Rachel’s Design Lab/ […]

Wim Crouwel Wim Crouwel is a Dutch graphic designer and is known for his vast contribution to the modernist movement. Throughout his work, there is a common theme of grid-based outcomes resulting in clean and functional outcomes. Below are typefaces New Alphabet and Gridnick designed by Crouwel. New Alphabet was an experimental project completed by […]