This week we looked at how to design a monogram along with important factors to consider when creating a monogram. These included attention value (does the mark grab your attention), application(does the mark work at different scales and in different contexts), competition (is it distinguishable against other trademarks), is it in keeping with the brand’s […]

Casey’s General Store is the 4th largest convenience store in the United States with a large presence in mid-size and rural communities across the Midwest as well as being the 5th largest pizza chain in the U.S. This tied in well with our Pizzeria branding exercise! In the Brand News podcast, a number of areas […]

Mood Board 1 In the above mood board, I have explored type in primary and secondary research forms from looking a type on lamps stands, frying pans, gas cylinders and welly boots to iconic branding created by Saul Bass as presented in the book Saul Bass. A life in film and design. I find the […]