“Lovemarks”- Kevin Roberts This book is all about creating “loyalty beyond reason” in consumers. Roberts believes love and creating an emotional connection with customers is the way to a successful business. This outlook interested me as I think it could encourage me to look at branding in a new way. Why are brands struggling to…Continue Reading IXD103: “Lovemarks” Book Review

This week, we were given the task of choosing 3 businesses we respect and studying how they form emotional relationships with customers. Fender Fender are known for providing a variety of guitars in a wide range of prices. This shows that they care about making their products affordable and accessible by everyone from beginners to…Continue Reading IXD103- Minor Task (how businesses form emotional relationships with customers)

The art of information This week we looked at some more infographic designers and data scientists. I found this useful as it provided me with more sources of inspiration for my project. Brendan Dawes Dawes is a designer who creates some intriguing data visualisation work. Here are some of his pieces: He presents information in…Continue Reading IXD104: Week 10 Reflect

This project involves creating an infographic around the topic of the world around us. There are many different approaches I could take on this, so I created a spider diagram of some of my ideas. My Ideas The one I want to focus on is the environment, specifically the harm we are causing to marine…Continue Reading IXD104- Infographic Topic Research

This weeks task was to create another touch-point for our personal brands. This could be anything that is desirable by people. Some examples we were given included: Animated monogram/logo, wearable items, branded merchandise or a phone/desktop background. My first idea was to create something physical that people could hold to connect them to my brand….Continue Reading IXD103: Creating more brand touchpoints

Beyond the Brand “The word ‘brand’ is overused, sterile and unimaginative” – Michael Eisner, Disney What I took from this quote is that we live in a society where we are bombarded with so many brands. This makes it very hard for brands to stand out as there is a lot of competition. This makes…Continue Reading IXD103: Week 10 Reflect

Paper Wireframes Before creating anything digitally, I drew out 20 boxes roughly the size of a desktop screen and tried out different layout approaches. This allowed me to cover as many options as possible and get all my ideas down. Every idea did not need to be good which took the pressure off and allowed…Continue Reading IXD103: Portfolio Website Wireframes and Prototype

As I am going to be building a portfolio website, taking some points from this book on web usability would be beneficial. The book puts you in the position of the person using your website and it gives some great tips. “Don’t make me think”. The first law of web usability is “don’t make me…Continue Reading IXD103: “Don’t Make Me Think”- Book Research

Before creating my own portfolio site, I thought it was important to look at some examples for inspiration. Kate Moross This is the home screen of Kate’s website. It is image-led and the first thing you see is a collection of some of her best work. I think this is very effective as it is…Continue Reading IXD103: Portfolio Website Research

“Manufactured Fictions in the Age of Instagram” This week’s lecture was all about how people can create fake realities on social media. We also looked at how businesses can use nostalgia for advertising. These days there is technology such as deep fakes and realistic CGI that is continually developing and getting better. Eventually, it will…Continue Reading IXD104: Week 9 Reflect