Month: March 2022

The Opportunity  Along with most health-related applications, mental health apps stick out the most in terms of specified growth with the market estimated to reach 17.5 billion by 2030. As we move further into the digital age, unreal expectations from what we see online is shown upon ourselves,  our social interactions become less and less,…Continue Reading IXD303 – App Definitions

In an IDEO article, Suzanne Gibbs who specializes in patients with schizophrenia sought to create a product to help patients with schizophrenia achieve goals and engage with others for support. She got the help of Danielle Schlosser a scientific researcher at Verily Life sciences and was amazed at the unique and completely different attitudes and…Continue Reading IXD303 – Design Thinking in Healthcare Article Reviews

Apollo L2L Brand Guidelines I have decided to create a set of brand guidelines for my Apollo 11 project. This will help me create a standard of communicative design in my project as I am trying not only to convey a sense of story and journey but also a unique experience that my brand can…Continue Reading #IXD304 – Brand Guidelines

This week’s lecture gave us a look into the world of data and how it can be shaped to provide a story or a sense of progression in today’s products. Data helps us understand a depth of a problem, it confirms the factuality of a sequence, without data everything is an assumption. Data storytelling can communicate…Continue Reading #IXD304 Week 9 – Amplifying Data

For this blog, I will be looking at different media sources of art direction that have and could potentially inspire me for my Apollo project. I will be dissecting their products and how they evoke emotion and communication through 4 elements: Colour, typography, composition, and concept. Additionally, this will ultimately make me more aware of…Continue Reading #IXD304 – Art Direction Inspiration

In week 10, Big Motive, a design agency presented a lecture about storytelling, how important it is and how it is structured. Storytelling in ancient art, defined by an ancient Greek philosopher, Aristotle, it provides a fun and compelling journey that the audience will enjoy and engage with. So to be able to implement it you…Continue Reading #IXD304 Week 10 – Big Motive

For the next stage of my project, I need to focus on the art direction, as I have discovered in one of the last blogs I’ve done, we distinguished the differences between art and art direction; art direction is an artistic vision that communicates and envokes a particular meaning of pattern throughout a project, while…Continue Reading #IX304 – Art Direction & Project Developmment

Before I start progressing my Apollo 11 project any further, I want to create experiment with the design of my project’s brand with references to the mood board that I have created. I decided to take a trip to the art and crafts store to try and find something that resembled the colours I want…Continue Reading #IXD304 – Experimenting with Brand

An article that Kyle has recommended to us talks about Apple’s immersive process through years of dedication and uniqueness. This article will be extremely helpful for me as I plan to dissect the immersive storytelling on their website in the coming days. With today’s digitally-driven society and a crowded marketplace that produces millions of content,…Continue Reading #IXD304 – Apple’s Aspirational Storytelling – Article Review

My next step in developing my Apollo project further is finding and pairing the right typography to create a compelling and contrasting design. As there is a large emphasis on typography in this project I must select my typography very carefully. For me selecting typography is a simple process on the outside, however, when it…Continue Reading #IXD304 – Selecting Typography