Week 9- Presenting a Pitch

Todays lecture was all about presenting a pitch to our class and what is necessary to help us pitch our product in Week 12. Daniel started asking 3 volunteers from the audience to stand up in front of the class and preceded to ask them a number of questions. The volunteers would went up were Leonie, Lauren and Rachel. Just as expected they were quite nervous and shy as they were the centre of attention. The reason Daniel done this was type of thing was because we would have to stand up when delivering a presentation.

Some tips that will help us when presenting our pitch:

  1. Practice the Pitch
  2. Use eye contact
  3. Make sure the audience is sitting close and are engaged
  4. Stick to your time limit
  5. Use pictures over words
  6. Use plain English and keep it simple
  7. Include Slides as a visual que
  8. Make short notes and know what you are talking about
  9. Only use one Typeface throughout the presentation. No Crazy Fonts!
  10. Use subtle transitions
  11. Include Short videos/GIFS- sparingly
  12. Don’t use too much text instead Use bullet points
  13. Don’t use too many Slides
  14. Plan out the content on Paper. Work out what you want to say
  15. Most Importantly Check Spelling and Content

Set Up slides

When setting up our slides make sure the slide radio is 16:9. It should be 1920 x 1080 or 1280 x 720. It’s important to use a grid when laying out images. All the slides and content should be kept consistent. When creating a slideshow use a template and adapt it.


Content can be one of 2 Approach

Approach 1: Lay out what you intend to cover.

Approach 2: Get to the point. This will engage people from the start

Hand out supporting Materials. The best time to do this is at the end of class so it doesn’t take away from your presentation.

Use Rhetoric methods in your presentation

Be prepare for your pitch. Make sure it’s all set up and you have PDF as a backup

Investor Pitch- What should be included?:

  • Outline your vision
  • you problems
  • Explain the solution
  • Who will use this product
  • Whos the team
  • What your are asking.

The most important things to remember is that:

  • practice make perfect
  • Keep it interesting

He also ensured at the end of any presentation to end it on a positive note, summarise your notes, possibly leave them with a Quote or Image which will leave a last effect on the audience and make it memorable.


Today’s lecture has give me more encouragement about my pitch. I now know what things I have to do in order to make my pitch successful and achieve the best outcome. I will refer back to this lecture when writing up my slides and practicing my pitch as his advice was very helpful. I now feel slightly less nervous about presenting my idea in a few weeks. I hope by listening to talk today it will greatly help me in week 12 in delivering my product pitch.

For this week I will continue working on coming up with a business product and start writing out my content on paper which I will include in my presentation. When happy I will create my slide deck.


Week 8- Usability Testing

The topic we covered today in class was Usability Testing. A list of books we should look at are:

  • Don’t make Me Think by Steve King
  • Jakob Nielsen by Kara Pernice
  • Eyetracking Web Usability
  • Design, Think, Make, Break, Repeat.

When designing any product make sure it is simple and makes sense.

  • We looked at fixations which help users take in information.
  • Memories
  • Typography

We then looked at what specifically usability is.


Screenflow or Quickflow  can be used to test people through recording.

The types of testing are:

  • Think Aloud Test
  • Standard Test
  • Get it testing
  • Key Task testing

Usability Metrics

  • Efficiency
  • Effectiveness
  • Satisfaction

Make sure you Run a test script

Write Pre and post test questions. This can be a survey or questions.

Sus is another way to test users. Anything above 68 in a Sus is a good score.

You can evaluate people who use your website. Sus can be done through calculating using a spreadsheet

After test review

Reservoir of Goodwill

Increase Goodwill

The Minimum requirements for usability testing are:

  • Firstly Test people
  • Write a User scenario
  • Record them using the product
  • Questionnaire

Online usability Testing

Crowdsourcing is where people remotely give you feedback

Example to check out is: Maze


I felt today’s class as very useful and it was good to find out about usability testing. I will try and do some user testing for my elements project or any future ones.





Week 9- DHD Talk

Today at the start of class we were given an opportunity to work on any outstanding work for any of the units. For example write a few blog posts or do project work. I thought it was great as allowed me some time to catch up on any necessary work I needed to complete.

After Lunch we received a placement talk from David Henderson the owner of DHD company. DHD are a multimedia design company who are located in the Hubflow on the Dublin Road in Belfast.

The type of work they deliver includes

  • Web design,
  • Logo/ Branding
  • Graphic Design
  • Animation

DHD have worked with clients from all over the global. They have worked with companies such McDonalds, Oxfam, Volvo, nest, etc.

The are particularly looking for someone who is:

  • Honest
  • Hard working
  • Diligent
  • Respects others
  • has a sense of humour
  • Wiliness to Learn
  • motivated
  • Genuine

They rather prefer someone with a great attitude over skill.

At the end of talk we had an opportunity to ask any further questions about the company or placement role.

I thought this talk was very interesting and someone I may want to work on my placement.

Careers Talk

Today I attended a Careers Talk in the Belfast Careers Café which was hosted by Ulster University Employability and Careers. I got an email for it recently and thought I would sign up as sounded interesting and there was free coffee involved.

The topic of the Talk was on making Frist Impressions. There was 3 guess speakers who spoke about their start up businesses and experiences. I thought is was very inspiring. It shows that if you have an idea for a business you can make it into a living with commitment, hardworking and making a good first impression.

The main points I took away from the talk was:

  • Have an Instagram page which showcase your work
  • Be Confident and Happy with what your are doing
  • Try gain Momentum
  • Don’t worry about receiving No’s
  • Build Contact
  • Get your name out there
  • Communicate with people
  • Consider your basic needs
  • Show your personality
  • Don’t let being an Introvert put you off
  • Get your ideas out there
  • Signup to handshake for placement opportunities

I thought the talk was very informative and I will take away a few pointers from the talk. Also I very much enjoyed the free coffee.


User Journey Map- Research

A user Journey Map is a diagram which shows the visual process of a person’s relationship with a particular brand or product over time. User Journeys maps are commonly represented in a form of timeline of all touch points between both the user and product. The timeline will include content of the user’s interaction with a particular product.

User Journeys can be used by designers to solve problems. It allows the designer to see the interaction of the client with a particular product from a user’s point of view. It can help a product team to answer the What “if Questions” and that.

At start of any user Journey Map, it’s important to review the goals of the brand/product.

There is an 8 -Step process when creating a user journey map. If you follow these steps, you’ll have no issues.

  • Step 1. Choose a scope
  • Step 2. Create a User Persona
  • Define Scenario and user expectations
  • Step 4. Create a list of touchpoints
  • Step 5. Take user intention into account
  • Step 6. Sketch the journey
  • Step 7. Consider how the user feels during each step of the interaction
  • Step 8. Validate and refine User journey


It’s important to share your user journey when created with your team.

The major benefits of a user Journey Map are:

  • Empathize with your users
  • Get a uniform view of the user journey
  • Identify product delivery or user experience gaps
  • Allows you predict the behavior of users at different touch points
  • Improve the experience of the users


By researching User Journeys I feel slightly more confident when it comes to designing my own one. If you understand the users process it will be easier to design a timeline to visual this.


Proposal Research

The brief is to research proposal and design a website and brand which will present Hill Street in Belfast.  I would specifically like to look at the history, heritage, businesses, tourism, culture, and community of the area when writing up my proposal.

I looked at Titanic Quarter for inspiration as the website for Hill street will be similar. Titanic Quarter website is simple and easy to understand and read. It is very user friendly and makes it easy to navigate to each page. The use of the brand at the top is nice. The illustration represents the titanic. I like the images and colour of the website.

The home page has a list of current News and Events happening in and around the Titanic Quarter in Belfast. In the footer it has contact information and links to social media platforms. Your then could click live section which shows number of eateries, restaurants cafes you can eat when in the Titanic Quarter.  This will the same Hill street with it’s popular bars and restaurants. The work section is all about jobs, companies, and places to work within the Titanic Quarter.

Visit has a list of landmark places to visit while in the Titanic Quarter Area. Stay is where you can find places to stay for residents and tourist. The development is basically the development of the Titanic Quarter.

This website provides the users with a lot of information on the Titanic Quarter. In my purpose I will mention about the content used in my own website.

Week 3 Task- Mockup Emails

At the end of our lecture, Daniel give us a task to write mockup emails on specific subject areas. Below you can see my attempt at writing mockups emails I wrote.

1 To manager keeping them up to date on a project progression (use 301 work)

Subject: Project Update

Hi John, 

i just want to let you know that project for 301 is going well, still have a bit of work to do. I will let you know when its completed and will send it on to you.

Many Thanks Sean

2 To client requesting content that is a past due and necessary to progress.

Subject: Request Content

Dear client, 

Will you be able to please send me the content as soon as possible, so I can work on the next phrase of the project.

Many Thanks Sean

3 To a client who has requested information or files from you months/years after the job.

Hi Client, 
Hope you are good, I am longer working on the job but if you like I will send the information or files to you. 
Many Thanks 

4 Sending a link over to a manager/client to review work in progress

Hi Manager, 
Please link the link to review my work progress.
Many Thanks Sean

5. Asking for clarification on something you didn’t understand from a team member

Hi there, 
Just wondering if you can clarify for me what u need me to do.
Many Thanks Sean

6 To request and arrange a meeting.

Hi Everyone,
I would like to arrange a meeting with you all today at 2.00pm in Common room. Hopefully see you all there.
Many Thanks Sean
Self Reflection

To reflect I feel I wrote these emails appropriately in nice and engaging way. I made sure I wrote many thanks Sean afterwards. I made sure to write the subject of the email so the person knows what the email is about before opening it. Hopefully during my placement I will learn how to write better emails and be confident how to email to certain subjects.

CV Redesigned

From the critic and feedback I received from Daniel, I made changes to my Cv and Cover Letter.

I redesigned my CV and Cover letter using Adobe Indesign as it was appropriate and made it more professional. It shows off to employers my design skills.

Frist thing I went to print and choose the A4 document as it was appropriate. Then I clicked on layout then margins and Columns to use as guideline for content. I felt this was good way to help me structure my work and keep it professional.

When I added in my content and made sure I kept the typeface, sizing and alignment consistent. I used Bold font were necessary to emphasise the section and information. I took out the hobbies and interests as well as some irrelevant content. I decided to add in a bit about skills which I thought would be important.

I wanted to keep my overall design and layout simple but effective. I didn’t want my design to take away from my overall content. I made sure to use white space were necessary as it helped make it appealing.


I am happy with how my CV and Cover letter looked in the end result. It definitely is a huge improvement from my original ones on word. I hope this will interest and attract any potential employers who may look to hire me as I’m currently on a look out for placement jobs for next year.

Here is Images of both Documents

Below I have attached both Documents.

Cover Letter-FinTrU


The Periodic Table

What is the Periodic Table?

The Periodic Table is a table made of 118 elements. Its widely used in chemistry/ science classes throughout schools and college. The table is divided into rows known as periods and columns better known as groups.

It’s organized in order based on their atomic numbers starting with the lowest hydrogen to highest which is Oganesson. It is also color coded according to the element group it belongs to, making it easier to understand.

The first ever periodic table was created back in 1869 by Russian Chemist Dmitri Mendeleev. It was formatted in a specific way to do with the atomic mass. He left gaps as not all elements were discovered. The periodic table was simply done in black and white.

The periodic today has evolved and changed a lot from then to reflect the discovery and develop of science. The periodic table is regarded as one the most significant achievements in science.


I felt it was important I had a better understanding what a periodic table was, who created it, and what it looked like, even though I briefly learned it in science in school. It give me a refresher of what it was as it so long ago I learned about this. This research I gathered will hopefully help me with my next project which is about the elements in the Periodic Table

Research-A Technique for Producing Ideas

James Web Young wrote a book called A Technique for Producing Ideas. It was originally published in 1940 but it is still very popular today. It was written to help people produce their own creative ideas especially if they are like myself and are struggling to come up with ideas. In this book he developed one of the most popular approaches to creatively

James Web young famously referenced Vilfredo Pareto’s quote. “What is most valuable to know is not where to look for a particular idea, but how to train the mind in the method by which ideas are produced; and how to grasp the principles which are the source of all ideas.” “…an idea is nothing more nor less than a new combination of old elements.”

Simply try make links or connections between unrelated facts is a good way to produce ideas.

The first Step is Gather Raw materials. This may be from experience or related products

Second Step is to Digest Materials– Start of by putting your ideas together. Bringing together your data to see if it fits well. Eventually it will all start piecing together.

Thirdly Internalize Materials Unconsciously. Don’t over think too much about the problem. Take some time and Step away from the problem even go for a walk. Let your subconscious take over.

Fourthly the Eureka Moment. You may be surprised but the idea might pop into your mind out of nowhere. It could to you naturally.

The last step- bring your ideas to life. Be confident with your idea and see what other people think it. No matter how stupid it may sound take a risk. It’s important to try test your product in the world. Submit your idea and you may be surprised how good it may be. Take any feedback that comes to your help improve/ enhance your idea.


I felt these steps were very useful. I will try these different techniques to help me produce ideas for elements project. Hopefully it will let get in the right mindset and allow to come up with some interesting ideas which I can share to others to see what they think.