IXD104 : Final Submission


Ireland Final

Travel App

Final Travel App IXD104


My aim were to produce an interesting Travel App and visually appealing Infographic using the knowledge and skill gained on this courese which I feel I have achieved. I’m quite happy with my final outcome. I really enjoyed my time learning about Icons, visual graphics and Infographics throughout my time on this course. It’s hard to believe year 1 of the course is over. This semester flew by. Hopefully in septmeber I will meet up on campus.




IXD104- Infographic Sketches

Before I start designing my digital infographic. I made a number of rough sketches. As you can see below these are rough sketches. I decided what I wanted to possibly add in my Infographic and what content i found important. My infographic I choose was on Ireland. I looked up stats and information which were relevant. I was figuring out what I was going for in terms of design and layout.

IXD103- Final Submission

Brand Guidelines

Brand Guidelines IXD103

Portfolio Website


All my web files are here just can’t display in browser.


I’ve been trying for ages to get this working. The link doesn’t work so I had to upload the zip file seperately.

My Portfolio Website


I came into this module with very little knowledge on branding and came out with alot knowledge. The aim for this was to learn about branding, learn and develop skills and to create a successful and unique brand identity which was eye catching. I was glad how my monogram, wordmark, buisness cards and visual touchpoints turned out in the end. I feel I achieved what I set to achieve at start which which was to create a personal brand identity. I felt it was an enjoyable module. I will hopefully take the information I gained and use it in my future work and modules.


IXD104- Final Infographic Design

Infographic on Ireland

This is my Final verision of my Infographic. I took on advice from last weeks Group Critique and made changes. I decided to scale up the size of map. I searched on Google a Map of each of the 5 biggest cities in Irealand and traced around the outline of them and used a blue colour to fill them in. Then I placed them onto the map approitately. I felt doing this was a better way of presenting the info rather than in the circles which I orginally had. I made the content espeically the stats alot bigger to highlight the important info. I also gathered more content which I felt was relevant such as Native Language, Top 5 Non-Irish Nationalities, Currency, Religions and Ethnic Groups. I decided to add more visual graphics in order to make it more appealing to the user.

Overall I am happy with the final outcome of my Infographic design. I really enjoyed making and working on this task. Once I completed it give me a good statification seeing what I have achieved. I feel I added in relative information on my chosen targert and included an apporitate colour scheme. I am pleased with my attempt and felt I put good effort into my work. I made sure I hightlighted and represented the data as best I could. I believe I shown good content on screen and hopefully people will find out a lot of interesting facts and figures on my infographic about Ireland.


IXD103- Designing Brand Identity by Alina Wheeler Book Research

I completed some research on the Designing Brand Identity by Alina Wheeler. This book is the essential guide to Branding. In this book I found out the definition of what makes a good brand. I explored brand identity, the process needed to create a successful brand, types of brand as well as looking at several different examples. Then I looked at symbols, pictorial, wordmark, taglines & colours which make up a brand and pointers I should consider when creating my own brand.

This book highlights Designing Brand Identity and explores the relationship between strategy and design.

I really loved this quote. “Design is intelligence made visible.”


I found Chapter 1 very informative as it covered the basics of Branding.  Research,  strategy, designing identity, creating touchpoints and managing assets.


I learned so much about how companies look to connect with customers by creating emotional relationships through branding. I learned that a strong brand will stand out from the crowd. Over time people will begin to trust brands and treat them as loyal and become accustomed to them. How a brand is perceived will obviousely affect the overall success of the brand.

The 3 Primary functions of a brand is the Navigation, Reassurance and Engagement.

This is how consumers make a choice between brands. I learned that the importance to  reassure customers they have made the right choice through providing quality products and services and to engage with customers using distinctive Images.


Brands can be used any and everywhere. Companies may use touchpoints to increase the brand awareness. For examples Brands can be used on letterheads, packaging, products, websites, billboards, advertising, social networking. The list is endless.

Brand Identity

I believe that Brand identity is the key to a sucessful brand. It can be used to appeal to users. These brands become easy recognizable. Brands can be used on anything. For examples packaging, clothing, bags, books, apps, etc.

I thought this quote sums up what a good design aims to achieve “Design differentiates and embodies the intangibles- emotion, context and essence- that matter most to consumers.”

I learned that Branding is a process that build awareness, extend customers loyalty and attract new customers. It takes time to build up a reputation and become a well-established brand. In order to be successful, it’s important to stick to the basis, consider changes and take the opportunities to better your brand.

“Branding is a deliberate differentiation.

The process of creating your Brand is simple. It’s important to take your time to come up with a unique brand. What I learned from this book is the following steps:-

  • 1st step is to start off researching your Brand.
  • 2nd step is to sketch out ideas, clarifying your strategy.
  • 3rd step is designing your Brand identity.
  • 4th step create touchpoints
  • 5th step is manage your assets

When managing a Brand it requires strategy, Planning and organization. Therefore it is important to understand the fundamentals of a brand and help it develop such as delighting customers, engaging with employees and help make it competitive.

Another fantastic quote I thought was important is “We’re committed to bringing our brand to life each day and ensuring it’s continued growth.

I realise that Marketing and advertising are key factors to help your brand more recognizable.


We all know Brands can be easily recognizable through their visual identity. It helps create memories and allows you to associate products with the brand.

Brands are a form of language that are internationality recognized. Some companies just use the symbol, logo rather than the name as they are advert nationality. When you see the tick you know it Nike, when you see the Apple symbols you know it’s Apple, When you see the target you know it target. When you see the big M you know it’s McDonalds perhaps you associate  family days out with a trip to Mc Donald’s and the happy memories you created those days tucking into Happy Meals after spending long hours in the sunshine. You begin to associate happy memories with this reliable brand almost like a part of your family. This single letter is a trusted brand and loyal to deliver food each family member is sure to enjoy. How successful is that to end your family’s day out.

So I do believe that “Symbols are the fastest form of communication known to humankind”

I know it is important to  Consider shape, color and form in Brands.


When looking at names it’s important to come up with an Iconic name which is easy to say and remember. The name must stand for something and be catchy. The name must look professional in a logo and email. A well-chosen name is an essential brand Asset.

“Tell the story behind your new name and it will be memorable part of who you are.”

Qualities of an effective name

It is important the name is meaningful, distinctive, future-oriented, modular, protectable, positive, and visual.

Types of names

Companies such as founders: Ford, McDonald’s & Ben & Jerry’s are named after their founders. Companies may use

  • Acronym
  • Metaphor
  • Descriptive
  • Magic Spell
  • Fabricated


I learned how Aatagline is a short phrase that captures a company’s brand essence personality and distinguishes the company from its competitors. It is important to be creative with your tagline.

Companies can be easily recognized thought their iconic taglines. Taglines are simply a slogan for what a brand stands for.

“Brand mantras are poetry. And they are powerful tools, not just for building brands, but for building organizations.”

  • For example, Nike’s “Just Do it!” has become part of the popular culture.
  • Skittles- Taste the Rainbow
  • Budweiser- King of Beers
  • Adidas- Impossible is Nothing
  • Apple- Think Different

These taglines are easy and simple to remember. These taglines are often seen through their advertising campaigns on TV, website, social media, etc. These create an interest.


Vision requires courage. Big ideas,

This is a fantastic quote “Vision is the art of seeing what is invisible to others”?

Sesame Street has a core purpose to educate children. The show is played in many different languages, has Characters from around the World and is internationality recognable.


Wordmarks are essentially the name of the company or an acronym. They include certain abstract and pictorial elements to the design. Examples being IBM, Pinterest and Netflix.

Pictorial mark

Pictorial mark uses recognizable Images. I love the way  Images may cleverly include the company name or its mission or a symbol it uses to represent. It involves skilled designs to portray the image.

Examples being Dropbox, Shell, Twitter, Apple. They use pictorial marks to represent their brand.

This book also looked at the importance of

  • Social Media
  • Apps
  • Smartphones


I really enjoyed Chapter 3 of the book and how it looks at case studies of global companies which includes how these well-established brands have been redeveloped over time reaching out to certain audience and make the brand recognition and modern. Some of brand’s it mentions includes Budweiser, Coca-Cola, MasterCard, and Starbucks, etc. I found it very interesting reading about these companies.

Overall I found this book interesting,I learned a lot and it gave me a good insight into branding. This research will help me create my own brand identity. By reading this it makes you appreciate brands all around us and what work goes into them to come up with a successful brand. This book gives an indication how to approach brand design from beginning to the end. For examples elements that go into your branding. The book gives me an in-depth overview of branding and the process needed.



Master-Apprentice exercises- IXD104

During Week 7 and 8 we were asked to reproduce the images of visual data and bar charts as accurately as possible. This will go together alongside the infographic research.

Below is the orginal Images of the 2 bar charts and another infographic.

These next 3 Images are my attempt at reproducing the orginal infographic images as best I could.

Hopefully by completely these designs, it will help we visually display data when designing my own infographic posters. These Master-Apprentice Excercises were fun and interesting as it allowed me be creative in attempting these range of charts.

IXD104- Week 12 Group Ciritque

Friday was our final class of the year for our course. During class we had a group critique on our Infographics. This was a good oppournity for me to recieve some feedback from Paul and the rest of the class on our Infographic designs to date. The feedback I got was very postive. As well as getting feedback I also had the chance to look at our people’s work and make some comments under their posts.

By having this session today I was able to see where I am compared to the other members of the class. This week I will continue to work on my infographics and make the changes as well as adding in more content and visual graphics to make it appealing to the user.

Below is the Image of my Infographic


I felt today’s this class was very useful and helpful in order to improve my infographic design.  I will use the feedback to this week make changes to my design. I also need to add in more data and visual graphics. Overall I enjoyed learning about Imaging and visual data over the 12 weeks. It’s hard to believe my first year of the course is over. This next week I will work hard to get my coursework complete for the deadline.

Icon Set and Map for Travel App (IXD104)

Before designing my app I came up with a set of Icons that I wanted use in my app. I wanted to keep my Icons simple and easily recoginsable so it is user friendly and allows users can navigate around my app with ease. I sketched out on paper a number of different Icons. Then I went to Figma and digitalised my Icons. I felt the Icons I choose to design were apporitate as my App was on the Mourne Mountains.


Icons on paper

Digital Icons


Once I created my Icon set I created a Map of the Mournes. I drew out a Map and included some of my Icons on the Map along with a colour coded key which makes it easy for users to follow the Map. This was also digitalised using Figma. I started off sketching around the out line of a Map of the Mournes I found. I then added names of the different locations on the map and started to pinpoint them on the map. The Location, Forest, Moutains and Lough were added. I made sure I made them colourful so they attract the users attention. Once I finalised the map I copied this onto my App on Illustrator.

Map sketched on Paper

Digitalised Map of the Mournes


I felt happy how my Icons and Map turned out in the end and I feel they  work really well on my App. Hopefully these Icons will help make my App a success and they will stand out on screen. I enjoyed being creative and making my own Icons and app. By adding some colour they can create an impact on the user.