Elements Project Research

I researched multiple sites/apps to gather some inspiration specifically on my target audience. I looked at different competitors already out there that had interactive games and features for kids on the elements. I looked at BBC bitesize as it is good resource for children. I wanted to see what type of games they have for primary school children to help them learn. There was a whole range of games which was encouraging. There was nothing specifically on the elements but there were other games which were fun and educational.

I wanted to investigate other sites and different games that are fun and educational. I found another website called “Top marks” and seen their range of games especially for my age group. There is a game which is called hit the button which I thought was interesting. The interaction in this game was simple but effective. I had been thinking of possibly having some similarities to my own game/app.

Twinkl and News desk are other online resources that primary school teachers may use in Northern Ireland to teach their pupils. It will also allows the pupil to access games and fun information.

I was told by my mum that Children in primary school don’t cover criteria on elements or the periodic table. I got p6/p7 children in my mum’s school to complete a questionnaire which will provide me with more accurate feedback, so I know what they know and what they learn in school particularly. I could use their answers particularly to tailor my app to suit their needs and teach them simple things.


I felt that I found a wild range of inspiration online. I was able to see especially what type of content and colours they used in their games to make it fun and engaging for kids. The aim was to make the games fun and educational which I try to do with my own game. I think by researching it helps me to come with own ideas as well as knowing how well laid out my app should me and basically how I should approach this project when it comes to the design.

Research- How to design for Children

When designing my Product or Application, its important I consider my target audience as these will be the main users in my project. It’s necessary to understand that my audience my have a range of abilities which I cater for. I will make my design as user friendly and clear as possible,

I done some research and found an article guide on the BBC Website called “How to design for children” guide which I feel will be useful when designing my elements project for IXD301 and pitching my product idea in IXD302.

In this section it specially covers their 7 basic principles to help create a great digital experience for children according to their own research. As designer I will try considering these 7 points to make my product successful.

  1. Give Positive Feedback and create moments of Joy- Basically, try make their experience using the app as fun as possible and encourage achievements.
  2. Be Visual, reduce text– Keep the design simple, less text more images and Icons.
  3. Make the goal immediately clear- I will make it clear for them to understand the aim
  4. Be heard– example being audio which improves the user experience and adds accessibility feature
  5. Animate with personality– Bring the animation to life. this will be entertaining for the kids
  6. Craft a character led experience– Kids love characters. If possible, include one in my design.
  7. Forgiving design– make the interactions simple but efficient, don’t let the child to become frustrated.


I enjoyed looking at this article as give me a better understanding of what I need to consider when designing for young children. These principles on BBC site may be updated overtime as children and technology evolve. I felt this article was very helpful and will hopefully help me to design good user experiences for children especially when creating my elements project.

Week 10- Proof of Content and User Research

In Todays lecture we covered the topic of proof of content and user research. Frist thing to ask yourself most importantly is:

Does your idea need to exist. Design a Swot Analysis to outline the strengths, weaknesses, opportunities and Threats of my idea.

Ask other people if it needs to exist. Pitch the concept to your audience. Get your users to complete:

  • Survey/Questionnaires
  • Forum Responses/Competitor Reviews
  • Published Data

What you can is invest the problem and establish Facts.

Simple ask Questions

Daniel then spoke about the difference of Qualitative Vs Quantitative

What is Qualitative        What is Quantitative 

  • Unstructured                  Structured
  • Subjective                      Objective
  • Immeasurable                Measurable
  • Insights/Theories            Test/Theories

The timeline of Qualitative and Quantitative

Qualitative <—————————————————->Quantitative

Anybody can do research. It can quick and cheap

Basic Steps for user research

  1. Define Primary User Groups- Create a list of attributes that will help you define different users.
  2. Pick techniques for Involving Users
  3. Conduct Research
  4. Validate Definitions and Analyse Research
  5. Generate User Requirements
  6. Interviews and Observation
  7. Online Surveys- Examples of being Survey Monkey


We are dealing with people- People are not data points.

Card Sorting

Triangulation- Affinity Diagram and Prioritising features

Things possibly to include in my pitch:

  • User Persona’s
  • Empathy Map

Today’s Task

Do a Swot Analysis for your product idea.

Daniel reminded us next week that class will be online and the week after that in Week 12 is the product pitch which will be the lecture hall. So I need to start my presentation this week. I will look at examples for inspiration.

I felt it was good to aware of this with some of this points applying to me. I thought was interesting and I helped me gain more knowledge about this topic. I will take away a few things today which I feel are useful.


Week 10- Placement Talk

Today we were given a break from being in the studio and instead we had class online. We started today with a Placement  Catalyst Talk from Siofra Forsr. She spoke about Co-founders program which is a unique entrepreneurship program for students that helps you form a team. It will take place evenings during the week.

The deadline to apply is the 30th of November. So I have I don’t have much time to apply.

People who can apply for this entrepreneurship is someone with:

  • an idea for a product/service and want to add to my team
  • individual skills and experience to a startup company
  • a pre-formed team

Interviews will take place next month

There’s a Hot house weekend at 28-29 where you pitch your idea.

Why Apply for Co-founders?

  • Networking Opportunities
  • Training
  • Develop a start-up
  • Win one of the ten £10k grants
  • Skills

There will be mentor there to guide you through things when you sign up.

To apply for co-founders Go onto Www.co-founders.com and fill in the Application.

Daniel said he’ll hold tutorials on Monday if we want to talk through our Applications.

I definitely think it will be a good opportunity to apply for the Co-founders program as it will give a lot of options and help me build my skills and confidence.

Week 10- The Art of the pitch

Before todays lecture we were given an opportunity to work on our projects. At 1 we had a lecture from Kyle on the Art of pitching which was similar to the previous one we got the Week before. So it was a good refresher and new and different insight to pitching. In today’s   class we covered all the important points needed to help pitch.

When presenting it’s important to plan our work. We must:

  • be prepared what we will say.
  • As well as this have a good story starting with a Beginning, middle and End
  • This presentation must be: Coherent, Simple and memorable.
  • use clear languages which is easy to understand.

Famous examples of famous speakers who give good pitches are:

  • JFK
  • Whiston Churchill
  • Obama
  • Make sure your speech you make is tweetable
  • Consider the key points in Speech
  • Plan the Narrative- Sketch and write out content on paper. This will help structure your work.
  • Rough cut your work
  • You want to know your audience and what you want to talk about. Tip: know your material.

Give you story form:

Slides and Alternative- Slides divert gaze from the audience and shows your work visually.

Applications we could use for our slideshow are keynote, PowerPoint or Google Slides.

  • When presenting Less is more. Don’t overload our slides with Information.
  • Don’t have too much text throughout
  • Make sure you use images as it makes it more engaging and creates a visual effect
  • Don’t include too many slides
  • Importantly practice makes perfect and check for spelling and grammar mistakes
  • Make sure your content lineup

As well as this when doing a presentation its good to use supporting material which you can give out at end. For example print out slides as a backup.

Some Rhetorical Techniques I can use is: Repetition, Rhetorical Questions, Metaphor and Humour

To help with confidence its good to practice what you are saying. A good exercise to do is breathe the room.

Delivery is important slowing and clearly

  • Try to deal with nerves
  • Show enthusiasm and try engage with the audience.
  • Own the stage-command the room
  • Organize your audience. Make sure they sit together
  • Consider personal appearance and keep yourself tidy this will also help with self-confidence
  • When presenting make sure to Introduce Yourself at the presentation.
  • Use a Script or Not?
  • Use hand gestures
  • use your eyes
  • use some humour
  • use quotes or Images
  • lets end with a story

Today we see bad slide Decks.

Follow these points above to ensure the slide decks are efficient.  Its a method not a tool.

Kyle told us we’ll be pitching our work to him in Week 13 so we need to be well prepared for it. This presentation will be a 10 minute pitch.

I will try my best to follow all these guidelines and hopefully make my presentation and pitch a success. I want to do my very best. These tips will help me a lot for not only this presentation but future ones. I think today’s lecture give more confident and help me to remain calm in terms of my pitch as the closer it gets the more anxious I feel. I know what to do to help me breathe and what to do to give a great lecture.

After Kyle’s lecture we had a talk from Rosin and one of the placement students working from Core Systems who are based in Crumlin Road Belfast. There work is very interesting and different from sort of work that we are used to seeing. They work with the Criminal Justice Sector world wide and visit local prisons to get there own feedback so they know how to design the system for a certain audience. I thought this was very interesting. They have one job role going at the moment. It’s easy to apply just send the CV and portfolio to them. I will make sure to apply as I want to try apply for as many places as possible.

What is Usability Testing?

Usability Testing

Usability Testing is the method of testing how users will use a specific product/service by carefully observing their interaction. This allows the designer to see if the users experience any problems/issues with the product. This will therefore allow the designer to improve the product upon these issues which have occurred multiple times during testing phase.

Usability testing is basically testing how user friendly it is to use a specific product.

There are different types of Usability testing:

  • Comparative- Comparing a usability of one site/product with another one to see which one provides users with the best experience.
  • Explorative- to determine what content and functionalities should be included in order to meet the users needs. The aim is highlight and fix any problems before launching the product.

The main advantages of usability testing are:

  • Direct feedback from the user/ target audience.
  • Detect any problems/issues the user may have with product so it can be fixed.
  • It increases the likelihood of repeat usage
  • it reduces the chance of the specific product failing to reach the expectations
  • Helps businesses to succeed

The Disadvantages of Usability testing are:

  • Testing may not be 100% accurate
  • You will not get much feedback from usability testing as you do with a survey
  • Only provides limited about of results


For any project I complete, I think usability testing will be important to test how well the users interact with my product/service. It will let me know if the same issues occur with each user and gives me an opportunity to therefore improve the issue. I personality feel like usability testing seems like the best method for testing to ensure the product reaches the requirements of the users. If the product meets the users’ needs, then it will be more successful.




Week 9- Presenting a Pitch

Todays lecture was all about presenting a pitch to our class and what is necessary to help us pitch our product in Week 12. Daniel started asking 3 volunteers from the audience to stand up in front of the class and preceded to ask them a number of questions. The volunteers would went up were Leonie, Lauren and Rachel. Just as expected they were quite nervous and shy as they were the centre of attention. The reason Daniel done this was type of thing was because we would have to stand up when delivering a presentation.

Some tips that will help us when presenting our pitch:

  1. Practice the Pitch
  2. Use eye contact
  3. Make sure the audience is sitting close and are engaged
  4. Stick to your time limit
  5. Use pictures over words
  6. Use plain English and keep it simple
  7. Include Slides as a visual que
  8. Make short notes and know what you are talking about
  9. Only use one Typeface throughout the presentation. No Crazy Fonts!
  10. Use subtle transitions
  11. Include Short videos/GIFS- sparingly
  12. Don’t use too much text instead Use bullet points
  13. Don’t use too many Slides
  14. Plan out the content on Paper. Work out what you want to say
  15. Most Importantly Check Spelling and Content

Set Up slides

When setting up our slides make sure the slide radio is 16:9. It should be 1920 x 1080 or 1280 x 720. It’s important to use a grid when laying out images. All the slides and content should be kept consistent. When creating a slideshow use a template and adapt it.


Content can be one of 2 Approach

Approach 1: Lay out what you intend to cover.

Approach 2: Get to the point. This will engage people from the start

Hand out supporting Materials. The best time to do this is at the end of class so it doesn’t take away from your presentation.

Use Rhetoric methods in your presentation

Be prepare for your pitch. Make sure it’s all set up and you have PDF as a backup

Investor Pitch- What should be included?:

  • Outline your vision
  • you problems
  • Explain the solution
  • Who will use this product
  • Whos the team
  • What your are asking.

The most important things to remember is that:

  • practice make perfect
  • Keep it interesting

He also ensured at the end of any presentation to end it on a positive note, summarise your notes, possibly leave them with a Quote or Image which will leave a last effect on the audience and make it memorable.


Today’s lecture has give me more encouragement about my pitch. I now know what things I have to do in order to make my pitch successful and achieve the best outcome. I will refer back to this lecture when writing up my slides and practicing my pitch as his advice was very helpful. I now feel slightly less nervous about presenting my idea in a few weeks. I hope by listening to talk today it will greatly help me in week 12 in delivering my product pitch.

For this week I will continue working on coming up with a business product and start writing out my content on paper which I will include in my presentation. When happy I will create my slide deck.