This week’s lecture was on Art Direction. Fristly we learned what Art direction was, examples of were they are used efficently and how how ux designers can use it to enhance their work on projects. For the Apollo project we will be expected to be Art Directors as well as visual designer and font end developers.
- What is Art Direction?
An Art Director focuses more on the strategy and process behind a specific design. Art direction is important as it helps to create a connection with the users by allowing them to get emotionally attached to particular product and service you design. Art direction happens before you design.
It’s also very important to provide the digital experience which matches the read life one.
Art Direction can explained as two Journeys which are different but get you to the same direction. Essentialy the art direction is your own decision. It doesn’t have to be the same as everyone elses. It’s about showly what makes you unique.
Art Direction is learned through school and personal experience.
Example of a local company which uses Art direction well are little Thunder. They show the process of there designs.
What does Art Direction Mean?
The product you design should be useful and have an impact on your users experiences. The aim is be a ux designer which creates a lasting impression. That’s why when using Art Direction I have a connection with my users though creating meomrable experiences.
AirBNB efficently tell a story on their own stie. They say “We make sure we tell the right stories” This is there selling point to their users.
Anyone can be art-director not just designers.
Stories can be told through social media.
Influenial Designers
- Dan Mall
- Koi Vinh
2. Style Titles and Element Collage
Style Title is a design tool which includes font, colours and visual interface elements such as buttons and forms, etc. This is used to represent the app or website.
Element Collage
The element collage is just like style title. It’s collection of visual designal elements used to make up the website/app. It allows me to document of the different elements I will use.
Visual Grammar
Visual Grammar refers to a set of design principles used in design to commuciate a message through imagery, pictures and othe visual elements, etc.
Things to consider:
- Typography
- Colour
- Images
Other Resources
Kyle stated even though the internet is great it’s important to look at further resources. Maybe even consider offline resources of inspritation such as the libary, magzine and newspapers.
Reflection
I thought it was interesting learning about Art direction and how use this when designing my project. I’m aware this will help me when breaking down the process of my project/design. I enjoyed looking at different examples and how they use art direction efficnetly in the approach.
This week I’m going to work try continue my research as sketching out ideas, drawing wireframes in detail and thinking of the content I will use for the Apollo space project.