Since the group critique on week 7, I decided to completely scrap my first visual marque idea and continue working on some more. I started off by drawing up a spider diagram to throw out ideas. I then sketched a… Continue Reading →
Urban Outfitters Interface Inventory Part of the tasks for this week was to create an interface inventory for a brand of your choice. I chose Urban Outfitters because the UI on their website is very interesting and has lots of… Continue Reading →
Making refinements After deciding on one of my initial iterations to use going forward, I made a digital version on Illustrator a few weeks ago. After we had a group critique, I decided that the plain black lettering looked quite… Continue Reading →
This week we were tasked with coming up with a set of brand guidelines for a local brand that may not have established them publicly. For this task, I chose to research and build a set of guidelines for an… Continue Reading →
Overview This week Daniel showed us examples of business cards and described how we should go about developing our own. The aim of this task was to include some of the elements of our brands that we have worked on… Continue Reading →
Initial Ideas & Sketches After our lecture on week four about visual identity & drawing, we were asked to start developing ideas for our own visual marque. So I went and quickly sketched out the first ideas that came to… Continue Reading →
Tone of Voice: Flavourful Traditional Authentic Italian Classic Home Made Logo Design: Physical Touchpoint – a Pizza box: Digital Touchpoint – App opening screen: This is the Pizzeria Project PDF file.
Pizzeria Brand Research I started this project by coming up with the type of pizza brand I wanted to create. I went with a traditional style Italian pizzeria, focused on classic flavours. Brands that came to mind when thinking about… Continue Reading →
Colour Here are the notes I took during our lecture about colour this week: I also took a screen grab of the colour connotations slides as I thought they would be an important thing to have on hand: I found… Continue Reading →
Visual Identity and Drawing These are the notes I took during this week’s lecture: Overall I really enjoyed this week’s lecture and I loved learning about all the different types of visual marque that a brand may use, and the… Continue Reading →
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