Since the group critique on week 7, I decided to completely scrap my first visual marque idea and continue working on some more.
I started off by drawing up a spider diagram to throw out ideas. I then sketched a few of these ideas onto paper.
As soon as i started doing this, the more abstract designs immediately stuck out to me and I started to digitise them on Figma. I wanted to bring colour to my brand with this idea, as well as clearly insinuating that the brand is for design, so I made sure to try this in the iterations I came up with.
I thought this design looked quite interesting and bold, however, I thought maybe there was too many gaps and too much white space. I also think it wouldn’t look that great on a smaller scale.
I quite liked the simplicity of this design but one of the main words I want to be associated with my brand is bold, and I don’t think this design really coincides well with that.
Something about this design really stood out to me, however, once I drew it, it reminded me a lot of the Legend of Zelda logo so I’ll avoid using this one.
This design was one that I really considered using because it is bold, colourful, and also looks quite consistent with the circle used in my monogram. However, I think it could maybe be too reminiscent of the monogram, and considering that this is to be an entire separate logo option, that didn’t seem ideal.
With this design, I was playing around with the opacities on the circles to see what they would look like with the overlapping colours in between. I think it looks quite interesting, but my point from before about the use of shape here still stands so I won’t be using this design either.
After coming up with, and digitising, six different iterations incorporating the primary and secondary colours from the colour wheel, I decided that this design using overlapping squares stood out the most. From the designs I had come up with, I thought this one was the most unique and memorable. I think this design accurately represents my brand and brand values/tone of voice.
I think this exercise was really fun, and I thoroughly enjoyed designing my visual marque, however, I still think my monogram is a lot stronger and so that will likely be the main identifier for my brand.