Lecture Notes:

This week we did a recap on everything we’ve learnt so far, s well as learning more about brands in general. We also had a few hours to create a new digital touchpoint, which I will upload in a separate post.

Learning more about brand values, and how a brand builds a relationship with their users was very interesting. There are many new things to consider with my brand in the future – especially in terms of creating a brand that people can identify with and develop an emotional connection to.