Exploring Identity

These are the notes I took from this week’s lecture:

I thought our first lecture of this semester was very good, and I think I am definitely going to enjoy this module and the projects to come. I never realised before just how much goes into establishing a brand, especially with things like the tone of voice and having a brand strategy. The questions posed to us about our brands and how we want it to be perceived was very thought provoking and I will be sure to come back to these questions as I develop my own brand identity.