Pocket Profile –

Paula Scher.

I grew an interest in Paula Scher’s work after our group presentation about the pioneers of postmodern design.

Scher is an American graphic designer, painter, and educator in design.

Many of her most well-known works are for the Public Theatre. These designs are actually some of my favourites by Scher, including “Bring in ‘da Noise, Bring in ‘da Funk”, which puts me in mind of some of my favourite Jamie Reid pieces.

The thing I think I like most about this design, besides the composition, is the contrast between the colours. The black looks striking and bold against the yellow background, and the red on top of that stands out even more. I also really like how parts of the text are rotated vertically, and this is something I’ve experimented with myself in my Type Specimen Screens.

Here are a few other Paula Scher designs that I really like because of the bold use of colour and interesting compositions: