Content Audit Exercise

February 1, 2021 - Blogs

For this exercise I had to choose a brand which I feel I understand. The brand I chose was Simple. I decided to choose Simple because I used a lot of their products regularly and it is a brand which works well with my skin.




In order to help everyone who is involved in the brand’s message understand, the three main devices used to maintain the brand’s language and tone is:

Create a word bank

Create a brand dictionary

Create a tone of voice guide


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