Art Direction for the web a video written by designer Andy Clarke. He often looks outside of the web for inspiration.
Jeffery Zelman wrote “On the web, art direction is rare, partly because much of the work is about guiding users rather than telegraphing concepts, but also because few design school teach art direction.”
In Andy Clarkes book called “Art direction for the web”, he explains what art direction means, why its important and who can do it.
Throughout the Book, Andy shows us some inspiring examples of the most influential art directors about which will hopefully inspire fellow designers to apply their knowledge to of art direction for the web.
Based on his 20 years of experience working with clients, or directors and designers.
This books three main chapters are:
- Explaining art direction
- Designing for Art direction
- Developing for art direction.
This book is also available to download on Kindle
Andy says “You needn’t have been to art school to learn and apply the principles I teach you. Just like art direction itself, they’re something which everyone — no matter what your background and current area of expertise — can use every day to improve the effectiveness of a product or website’s design.”
In this book Andy aims to teach people how important art direction is for the web and explain how art direction can help people tell stories through design.
It’s essential products and websites are designs to keep users engaged. After going through different methods, Andy explains how to accomplish this on the web using CSS.
Art Direction for the web is great book to help improve your sites by making them more user friendly and interesting and able to get your message across to your users in fun and professional way.
If you are designing products for the web this book will be very helpful and make your experience more enjoyable.
Hopefully I can use this book to help improve my web designs efficiently. I will try apply Art directions in my own work. This will in favour better my designs.
