This week Daniel done a quick recap on the previous lectures to date ensuring we were on course to complete our work. He looked specific areas that we may need to go back over and further development on each task. This refresher helped to give us an eye opener on were we are in terms of assignments and research. He give us a checklist of the topics and and tasks which we need to be included within our blog. He said at the moment “our Blogs are light” and we should “add in more development work and research”. Daniel showed a book on Brand Idenity which we should look at called “Designing Brand Identity” by Alina Wheeler. He mentioned also the book “The Future Beyond brand lovemarks by Kevin Roberts” Daniel give us an explaintion about the book. He showed us a diagram split into four sections Brand, Lovemark, Products and Fabs and give us an example.
Daniel then explained to us the importance of Brand Values and how important they are to create an emotional connection and therefore help make our brands successful.
We looked at the BMP Value Proposition Map. This was another example. Value proposition is the promise of value to be delivered and communicated. This which is split into 4 sections:
- A brand: Users develop emotional connections to brands.
- Experience: The experience customers have with your brand connects your products use with the user’s emotional reaction.
- Product: Your product may do something better than other products, solve a problem that hasn’t been solved yet or fill a need in the market.
- Value is at the core of this model which is made up of the The brand, product and expereince
He asked us to choose a brand, product and explain the expierence. I choose the brand: HP, product: Technology and exprience: it’s purpose is to make daily life better for everyone.
As an additional to reviewing our work and add in content to our blogs, Daniel set us to class tasks to complete today. The first was find 3 business you respect and study how they form emotional realtionships with their customers. I will post the examples to the Blog.
The next one is a big task called One Step Beyond. This is were we had to design one additional touchpoint for our own personal brand. Purpose is to promote an emotional reponse to my brand. It’s important that it’s eye catching. Examples being an Animated Monogram/wordmark, a gif of work, a t-shirt, branded merchandise, a desktop background or supporting app. He wanted us to return back online at 3pm and post our designs to Miro. This is where we will have 2 minutes each to show us our ideas.
It’s important my work is desirable. My ideas will be revelant to the brand/service with customers and people in the mind. I will first draw out my ideas on paper and then I shall develop my touchpoint digitally using figma or illlustrator.
For next week I’ll work on the website designs and brand materials as we will have a group critique session to review this work.
Reflection
I felt today was a very interesting class it give my a clearer insight into brand values. The recap helped me know where I am in terms of my coursework and what I have been missing from my Blogs. The checklist for the research Blogs was useful as I know what work need to added to my Blog. When looking at the Brand values it allowed me to gain knowledge of the value of a brand and think more outside the box in terms of my brand. It also made my think of emotional responses to my Brand. Today also give my more ideas for designing my digital touchpoints. I also I’m aware what tasks I need to complete this week so I’m ready my group critque next week. I hoped today’s session helps me with my brand going forward.