Daniel this week started off with a quick recap to date on where we should be at in terms of our designs. So, in week 1 we looked into our bios and came up with word associated with our values and tone of voices. Next, we’ve created our unique monogram and wordmark based on our own initials and we’ve crafted our wordmark as a primary touchpoint for our brand identity.
This week we learned about Visual Identity. Specifically, we looked at pictorial and Abstact which is basically an image used to represent a unique brand. Next, we learned about Combination marks which our wordmarks combined with either a letter mark or symbol. He showed us a few examples of these. Later he went on to mention a few visual designers such as Tim Boelaars, Jeroen Van Eerden, Fabio Basile, Vic Bell, Ivan Bobrov, etc. He showed us the design process for the dream ranch brand designed by airside.
He then showed this the step-by-step guide of “How To Draw a Penguin” by Oliver Jeffers. He wanted us to attempt to draw the penguin using these simple steps. Daniel then talked a little of the importance of sketching out your ideas on paper. To help you come up with ideas it’s good to start of drawing a mind map and write down words best associated with project or design. Once your happy develop your sketches, make changes, and then digitalize the sketches. We were given different examples.
Todays tasks was to sketch out the list of objects using the various drawing techniques showed on the previous slides. Then specifically pick 5 key words from our week 1 word association mind maps or bio and explore a range of ways to represent them visually.
This week task was to research visual marques and design a symbolic visual marque. I will look at blackboard for more resources.