Brand Identity Group Critique

This week we did a group critique on our brand so far. In this critique we were to include:

  • Brand guidelines
  • Monogram
  • Word Mark
  • Visual Marque
  • Any Touchpoints

I included two potential versions for a visual marque because I was still a bit torn between the two, however I have now decided on the square one.

Here is a screen capture of the feedback I got from my peers and also my work so far on the Miro board:

I found this critique to be very helpful and I got a lot of good feedback from Daniel about my website plans and my business card.

He suggested that I strip it back more and include only the monogram on the back rather than the monogram and wordmark together, so I’ll make these changes in the next few days as well as rethinking my design idea for the portfolio site. I am going to draw up some new wireframes based on what he described to me and go from there.