IxD 103 – Colour

Week 5’s lecture was about colour, it’s applications, and how we could use colour to express our brands. We looked at tools we could use to pick and use colours for our brand and to keep a consistency in the colour we used. Daniel started by showing us the the different types of printing press colours and codes that are used when creating all of the colours used on paper. We started off with CMYK, it is an acronym that stands for Cyan, Magenta, Yellow, and Key. CMYK is the alternative to RGB so to speak.


  • 4 plates are used in this printing press
  • Colours mixed make up black and darker colours



The Pantone Colour Matching System is largely a standardized colour reproduction system. By standardizing the colours, different manufacturers in different locations can all refer to the Pantone system to make sure colours match without direct contact with one another.

Pantone Reds | Pantone red, Pantone color chart, Pantone chart

  • Manager of colour from design to production
  • Used for consistency
  • Used in printing
  • Standardised system


RGB colour model

File:RGB color model.svg

  • Primary colours of light, Red, Green and Blue
  • Are used in monitors, television screens, digital cameras and scanners
  • The combination of RGB light creates white, while the combination of CMYK inks creates black

Hex Code

Hex codes are a hexadecimal format for identifying colors. This is a system used in HTML, CSS and SVG. Each hex code refers to a very specific color, which allows for two designers or a designer and developer to be on the same page about what exact light blue (or any other color) they are referring to.

HEX COLOR CHART | Pantone color chart, Cmyk color chart, Color palette challenge

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