Year: 2021

IXD103 – Final Submission

The following are links to my work: Brand Guidelines – https://brandpad.io/jessdonnan Portfolio – https://jessdonnan.github.io/portfolio/ Summary The initial concept of my brand was to create something that was sophisticated yet creative. I chose a minimalist approach to my overall style, as I felt this allowed consistency and professionalism, while also giving space to bring innovation. My…Continue Reading IXD103 – Final Submission

IXD103 – Brand Touchpoint

During Monday’s Class, we were tasked with creating a personal brand touchpoint, which would allow us to create an emotional connection between the brand and the consumer. We could choose anything at all – merchandise, an animation, a new interface. I decided to go with designing a mobile version of my portfolio site (which is…Continue Reading IXD103 – Brand Touchpoint

IXD103 – Brand Guidelines

What is a brand style guide? A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like. It’s so powerful that…Continue Reading IXD103 – Brand Guidelines