IxD103 – Review of Semester 2 Semester 2 has flew by and it’s finally time to submit all of the work. I have really enjoyed the process of developing a brand for myself and I have learnt so much a long the way. Project outcomes… final-brand-presentation brand-guidelines digital-prototypes-webpage2 Link to repository containing my webpage https://github.com/emmamcgurrenixd/portf-emma […]
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IxD103 – Portfolio Site Research
IxD103 – Portfolio Site Research When trying to find inspiration for my own portfolio website, I was lucky to stumble across a huge company called Razorfish. Razorfish is one of the world’s largest interactive agencies. Razorfish provides services including web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social […]
IxD103 – Literature Review – Designing Brand Identity – Alina Wheeler
Literature Review – Designing Brand Identity by Alina Wheeler Daniel recommended that if we were to read any book that would be able to help our knowledge in branding grow, this was the book we should choose! I really enjoyed reading this book and felt that I learnt so much from it. The book is […]
IxD103 – Research – Getting familiar with wireframing
Before I really begin getting into sketching the wireframes for my blog page, I think it is vital that I do the research to help my mind understand the importance and purpose of the task at hand and how to make sure I use it to my advantage, rather than just viewing it as an […]
IxD103 – Planning my portfolio site
IxD103 – Planning my portfolio site Daniel suggested that before starting to officially wireframe for our own website, we should begin with filling in empty boxes with diverse styles to see which one would work best for our own sites. I looked towards a lot of other designer portfolio websites for inspiration. I also […]
IxD103 – Week 9 – Portfolio Sites
Week 9 – Portfolio Sites Today we started to begin planning our portfolio website, it was great to discuss our plans as it gave us a good head start to work on it over our easter break. Developing our own portfolio website is a great way to demonstrate an understanding of personal brand identity. Our […]
IxD103 – Research – From near bankruptcy to billions
From near bankruptcy to billions After a week of learning how there is so much more to branding than just a logo and slogan, I thought it would be interesting to see how major companies truly got their success. Little did I know, I would find out that many major companies including Apple and Marvel, […]
IxD103 – Week 10 – Minor Task
IxD103 – Week 10 – Minor Task Our minor task for week 10 was to choose three brands which we respect and study how they form relationships with their customers. I decided on three brands which I believe are highly respectable and quite frankly are branding geniuses. Products are inherently soulless. And, often, there is […]
IxD103 – Week 10 Major Task – Designing Touchpoints
IxD103 – Week 10 Major Task – Designing Touch-points During today’s class, Daniel appointed us three hours to complete the task of designing additional touch-points for our personal brand. He said it could be anything we wished, with the soul purpose to promote an emotional response to our brand. Here are some of the pins […]
IxD103 – Week 10 – Beyond the brand
Week 10 – Beyond the brand “The word ‘brand’ is overused, sterile and unimaginative.” — Michael Eisner, Disney Today’s lecture began with this interesting quote, one which could be argued with, however to a certain degree I completely agree. Every where you look today there is branding. As I sit and look around my desk […]