This we looked at another Ux Law called “Peak End Rule”. This rule is a cognitive bias thats impacts how people remember past events. “People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience.”
When creating a design or movie pay attention to the users interest and how they will react at each stage of the process. Leave the user on a positive experience which will create a lasting effect. Work out when the product or service was used to eneterain the users.
This Law orgined in 1993 following a study by Kahneman, Fredrickson, Charles Schreiber and Donald Rederlmeir to help they gather evidence for the peak-end rule.
Example
They put this to the test by getting participiants do different trials were they sumergered their hand in 14 c of water for 60s. Then followed by the other 60s, keeping their hand submerged futher 30 s during which the temerpature was raisen to 15c. They were then asked which trial they were perfer to do again. Both were in favour of the 2nd test as it was in recent memory.
Reflection
When designing my website it’s important to interest users and get them to test the usbalitiy in order to improve.
