Another Law we briefly covered was Hicks Law which is named after Psychologist William Edmund Hick. It is commonly used in the field of UX design.
This laws states “the more choices avilaible to the user, the longer it for them to make a decision. ” Therefore the less choices they have the quickier they will take to make a decision.
It’s important as a designer not to overload the user with information as they will lose interest. By following Hick’s Law you can improve your website and make the process smoother.
Key things to do:
- Break down complex task
- Simplify the choices availible to the users which will increase their decision making.
Example
A good example of this is a classic remote with alot of buttons. Most of them buttons are not nesscary. Therefore it causes frustration and congintive load as users are unable to decid what to click. But by creating an simplified version of remote with less options it makes it easier to use and process.
Reflection
I will use this Law in my project to improve the user’s experience. I will esnure to only provide them with relevant and simplifed options when creating my app/website which makes it clear and simply for my targert audience to process.
