Qualitive vs Quantitive Qualitive Unstructured- open ended questions/interview Subjective- opinions Immeasurable Insights, Theories. EG Usability Testing Contextual Inquiry Eyetracking Field Studies Interviews Customer Feedbacks Quantitive Structured- surveys Objective- facts Measurable Testing theories EG Card Sorting Online Surveys Analytics Testing Qualitative is at the beginning of the timeline and quantitive is at the end of the […]

This week Siofra from Catalyst joined our class call to tell us all about the placement opportunities at Catalyst. What is co founders? a startup entrepreneurship programme that helps you build creative confidence to develop a product that customers really want. the programme allows you to get into teams to develop a product that has […]

Today we had a talk about placement opportunities from Core Systems who are core systems? Their mission Core Systems mission is to utilise technology to make life better for people in/ coming out of the criminal justice system. The Problem Almost 50% of offenders in the UK tend to re-offend within 12 months are being […]

in todays class we covered how to feel confident and successful deliver a presentation of our work. The Story Be prepared– makes you feel much calmer A Good story– A good story has a start, middle, and end. this keeps the structure correct and engages the audience as they will listen to hear what happens […]

In todays class we learnt about the importance of confidence when pitching your product. Three volunteers from the class stood up in front of the lecture hall and were asked how they felt about it. They of course said they felt awkward and nervous. This task was done to show us that everyone gets nervous […]

in Todays class we covered the importance of user testability when deciding a product. Don’t Make Me Think *Dont make me Think -revisited* A must-read book The overriding principle on if a design does or doesn’t work. The Simpler the design the better. EG Memory Words are associated with sights and smells. EG a certain smell […]

Who are we? DHD is a digital marketing agency who offers services such as web design, logos, graphic design, and animation etc, working alongside major companies such as McDonalds and Oxfam. They have worked with clients across the world since 2012 such as USA, New Zealand and Africa. DHD is very passionate about attending conferences […]

The next stage of my development now that I have further develop the idea of my app was to create characters for the elements. I wanted to make each character resemble their element in some way EG the colour of the element or what their reactions are. I wanted these illustrations to be child friendly […]

As I continue the development process of creating my elements game I began to face problems such as where do I go from here? I loved the idea of creating a game where you battle against the evil genius to try and kill him and save the world by using these elements and therefore learning […]

What is a User Journey Map? A User Journey map is the process of creating a visual story of your customers’ interactions with your brand. This exercise helps businesses step into their customer’s shoes and see their business from the customer’s perspective. What is User Journey Mapping Important? Customer journey mapping is important, because it […]