IXD103- Wordmark research/inspiration

Mood board

I wanted to look at a range of word-marks from brands with differing target audiences. This showed me the importance of choosing the right typeface to suit the brand and their tone of voice.

I made a list of what I wanted my word-mark to put across. This will make it easier when deciding on a typeface as I can refer to this list to ensure I am sticking with my brands tone of voice.

  • Confident
  • Friendly
  • Welcoming
  • Clear/Legible
  • Unique
  • Simple/minimal
  • Stands out


I then made a mind map of typefaces I like:


I then went through the list of typefaces and looked more in depth on the ones that stood out to me.


I like this typeface as it is quite minimal and clear and I think it has a friendly tone. The letter G stands out as it has a tail, making it more unique. However, I don’t think it’s the most confident typeface.



This typeface is a lot bolder and therefore I think it appears more confident. It appears friendly but strong at the same time. It is also easy to read and eye catching.



I think this typeface is one of the most unique. The “A” and “M” have cool triangle elements, but they are still legible. The letters are all uppercase which gives it a confident tone.


DM serif display:

I think this is quite sophisticated with the mix of thick and thin lines. It is also legible.



This typeface is quite unique and playful. With the joint writing and the extended “L”, I think it would stand out.


Poiret one:

This typeface is very simple and minimalistic but there is something interesting about it. the tilted “e” makes it unique and stand out. It uses thin lines and I like the curves in the letters.


I will continue trying out different fonts until I pick one that I feel suits my personal brand. I want to compare them to each other and other existing wordmarks to ensure mine stands out. I also want to bring some of these fonts into figma to start kerning and modifying it to add more personality to it.


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