IXD103- Wordmark research/inspiration

Mood board

I wanted to look at a range of word-marks from brands with differing target audiences. This showed me the importance of choosing the right typeface to suit the brand and their tone of voice.

I made a list of what I wanted my word-mark to put across. This will make it easier when deciding on a typeface as I can refer to this list to ensure I am sticking with my brands tone of voice.

  • Confident
  • Friendly
  • Welcoming
  • Clear/Legible
  • Unique
  • Simple/minimal
  • Stands out

 

I then made a mind map of typefaces I like:

 

I then went through the list of typefaces and looked more in depth on the ones that stood out to me.

Kurale:

I like this typeface as it is quite minimal and clear and I think it has a friendly tone. The letter G stands out as it has a tail, making it more unique. However, I don’t think it’s the most confident typeface.

 

Ultra:

This typeface is a lot bolder and therefore I think it appears more confident. It appears friendly but strong at the same time. It is also easy to read and eye catching.

 

Megrim:

I think this typeface is one of the most unique. The “A” and “M” have cool triangle elements, but they are still legible. The letters are all uppercase which gives it a confident tone.

 

DM serif display:

I think this is quite sophisticated with the mix of thick and thin lines. It is also legible.

 

Lobster:

This typeface is quite unique and playful. With the joint writing and the extended “L”, I think it would stand out.

 

Poiret one:

This typeface is very simple and minimalistic but there is something interesting about it. the tilted “e” makes it unique and stand out. It uses thin lines and I like the curves in the letters.

 

I will continue trying out different fonts until I pick one that I feel suits my personal brand. I want to compare them to each other and other existing wordmarks to ensure mine stands out. I also want to bring some of these fonts into figma to start kerning and modifying it to add more personality to it.

 

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