Tag: IXD103

Brand Guidelines PDF: brand guidelines Portfolio Website Link: https://laurengilmoreixd.github.io/ixd_portfolio/index.html Brand Summary: At the start of this semester, I knew very little about branding. Like many people, I thought the majority was just a logo, but I quickly found that this wasn’t the case. I learnt that so much more time and thought go into a…Continue Reading IXD103: Final Submission

Now that I had a solid prototype plan for my website, it was time to start coding. I already had a basic structure for a website from last semester, so I took this and revamped it to reflect my brand. I haven’t done coding since last semester and I only know the basics so I…Continue Reading IXD103: Coding My Website

Designing my final prototype After receiving some helpful feedback at a group critique, I went back and made some changes. I completely redesigned the top of the website. I took out the illustration and replaced it with an animation of my visual marque. I feel that this ties in with my brand better as it…Continue Reading IXD103: Corrected Portfolio Website Prototype

“Lovemarks”- Kevin Roberts This book is all about creating “loyalty beyond reason” in consumers. Roberts believes love and creating an emotional connection with customers is the way to a successful business. This outlook interested me as I think it could encourage me to look at branding in a new way. Why are brands struggling to…Continue Reading IXD103: “Lovemarks” Book Review

This week, we were given the task of choosing 3 businesses we respect and studying how they form emotional relationships with customers. Fender Fender are known for providing a variety of guitars in a wide range of prices. This shows that they care about making their products affordable and accessible by everyone from beginners to…Continue Reading IXD103- Minor Task (how businesses form emotional relationships with customers)

This weeks task was to create another touch-point for our personal brands. This could be anything that is desirable by people. Some examples we were given included: Animated monogram/logo, wearable items, branded merchandise or a phone/desktop background. My first idea was to create something physical that people could hold to connect them to my brand….Continue Reading IXD103: Creating more brand touchpoints

Beyond the Brand “The word ‘brand’ is overused, sterile and unimaginative” – Michael Eisner, Disney What I took from this quote is that we live in a society where we are bombarded with so many brands. This makes it very hard for brands to stand out as there is a lot of competition. This makes…Continue Reading IXD103: Week 10 Reflect

Paper Wireframes Before creating anything digitally, I drew out 20 boxes roughly the size of a desktop screen and tried out different layout approaches. This allowed me to cover as many options as possible and get all my ideas down. Every idea did not need to be good which took the pressure off and allowed…Continue Reading IXD103: Portfolio Website Wireframes and Prototype

As I am going to be building a portfolio website, taking some points from this book on web usability would be beneficial. The book puts you in the position of the person using your website and it gives some great tips. “Don’t make me think”. The first law of web usability is “don’t make me…Continue Reading IXD103: “Don’t Make Me Think”- Book Research

Before creating my own portfolio site, I thought it was important to look at some examples for inspiration. Kate Moross This is the home screen of Kate’s website. It is image-led and the first thing you see is a collection of some of her best work. I think this is very effective as it is…Continue Reading IXD103: Portfolio Website Research