IXD301 Week 2 – What is content? Where does it come from?

What is Content Sources?

Content source is a repository of all text elements that are used in, or to create content. Think of all the content types you manage, documents, web site pages, images, graphics, video, etc. Most content is managed in proprietary management systems designed for each asset type. Content can come in lots of different ways, many sources of content include:

  • Client Supplied
  • Self Generated
  • User Generated Content
  • Third Party Content
  • APIs
  • Etc.

Client Supplied

So what is content supplied by a client? Well luckily most of the time, the content is supplied by the client. This means that they will give you exactly what they want on their website, app or whatever it is you’re creating for them.

Self Generated

Self-generated content may consist of logos and branding materials, illustrations, etc. This is much more time consuming as you need to understand their business, their tone of voice and what kind of content they want to put across.

User Generated

User generated content may consist of content from websites such as YouTube, Instagram, and Twitter. These sites learn about what you are interested in when you actively use the website and then gives you new content based on that information.


Content Curation

Content curation is how you organise vast amounts of content in a meaningful way. In the lecture Kyle showed us an Instagram post by ‘harrismonkey’ and how much content and interactions surround it. This includes things like comments, like buttons, user profile, share icon. It was quite insightful into seeing how content actually flowed and consideration taken when designing with the content in mind.

This is a large reason why it was important for us to write the content first before we proceed. When you have the content written you can then design around it without having to try and fit it all in after you’ve committed to a design.

Benefits of Content Curation

  • Become an expert
  • Easier than creating your own
  • Shows your focused
  • Grow your network
  • Get more business
  • Stay informed


Basic Prinicples of Content Curation

  • Good content is appropraite
  • Good content is useful
  • Good content is user centered
  • Good content is clear
  • Good content is consistant
  • Good content is concise
  • Good content is supported


User/Job Stories

A user/job story is a great way of pinning down what you need to do. User stories generally look like this;

As a [person in a particular role]

I want to [perform an action or find something out]

So that [I can achiece my goal of…]

With that in mind here are some examples;

As a Geologist

I want to access raw data

So that I can finish a study

Another example;

As a concerned citizen who knows about fracking

I want to know if my local company uses fracking

So that I can contact them directly and tell them to stop

Another example;

When I am lookin for a placement student

I want to find out who they are and what they can do

So I can recruit a student…


Now with examples shown we where then tasked to make some of our own.

The first one will be based around me.

As a Student

I want to create a portfolio website

So I can showcase my work to potential employers

This one will be based around a client

As a company owner

I want someone to design our website

So that we can engage with more customers

This one will be based on writing content for my portfolio

When I am writing content for my portfolio website

I want to able to have all my content ready for me to use

So that I don’t have to work the text around my design




Leave a Reply

Your email address will not be published. Required fields are marked *