This weeks task was to create another touch-point for our personal brands. This could be anything that is desirable by people. Some examples we were given included: Animated monogram/logo, wearable items, branded merchandise or a phone/desktop background. My first idea was to create something physical that people could hold to connect them to my brand….Continue Reading IXD103: Creating more brand touchpoints
IXD103: Week 10 Reflect
Beyond the Brand “The word ‘brand’ is overused, sterile and unimaginative” – Michael Eisner, Disney What I took from this quote is that we live in a society where we are bombarded with so many brands. This makes it very hard for brands to stand out as there is a lot of competition. This makes…Continue Reading IXD103: Week 10 Reflect