Day: March 23, 2021

What is an infographic? They are graphic representations of information/data designed to present information quickly and clearly. It improves understanding of content.   Things to keep in mind: Have an anchor: This connects the information together and makes it flow better. Different approaches: sketch, photography, digital etc. Should present information clearly and quickly Illustrations should…Continue Reading IXD104: Infographic Research

Identify Basic principles of identity design in the iconic trademarks of Chermayeff and Geismar. This book includes work from Chermayeff and Geismar, a branding and graphic design firm based in New York. I decided to look at a few companies that they designed the logo and created an identity for. Doing this will give me…Continue Reading IXD103: Identify – Tom Geismar (book)

Starbucks Starbucks have their own pattern library which designers/developers can refer to when creating content for the company. This is important because there are components that appear multiple times throughout their digital interfaces and with multiple people working for Starbucks, they must be consistent. If a new component has been designed or changed, it will…Continue Reading IXD103: Pattern Library Research