IXD304 – Week Five: Narratives and Print in Film

Today in Kyle’s class, we explored how narratives can be used in print and film.
We explored:
  • The Blurring of lines…
    • We looked an animated intros and how these can be used to set the scene
  • Creating a World
    • We looked at work by Simon Wild and Annie Atkins who design assets in graphic design to be used in films like the Grand Budapest Hotel
  • The Power of the Pause
    • We looked at how the pause bith audibly and visually can add suspense or calmness in design,  transitions between two states add affects, colour and contrast divert the eye
  • Film Structure
    • We looked at narrative structures like the three act structure, Freytags Theory and Dramaturgy and how we apply this too UX Design.

Creating a World

“You’re creating a world for the viewer to get lost in.” Graphic design is story-telling. Through graphic design, you can enhance your story.

The Power of the Pause

In a speech, pauses can feel uncomfortable.

Pauses in a speech create emphasis, they convey emotion, they allow the listener time to absorb, comprehend and reflect on what is being said.

Kyle played us a series of clips of the same piece of writing being read by different voices – one a machine’s voice, and one a man’s voice. The man’s voice was much nicer to listen to, as he was able to deliver emotion and pauses, he speeds up and slows down as he reads it. Compared to the robot, the man’s voice has so much more humanity to it.


We can learn a lot from film – we can add by leaving out.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

People want things to be done as quickly and as easily as possible. They don’t need any extra obstacles, or face things that serve no purpose to them. They just want things done.

We looked at Freytag’s Theory, and how it acts as a pyramid in terms of storyline and structure. We begin with exposition, where which acts as an informative introduction to the story, then over time action rises in a sequence, eventually coming to the climax where there is a big turning point in the story. Eventually, this leads to the falling action, and the resolution to the story, where everything is resolved.


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