Case Study 4 – Coinbase… Again.

Choose 1 brand that shares your brand values / mission.

This one was difficult for me as my brand was aiming to provide an innovative product as opposed to something that is already available on the market, when I actually thought about this the only brands that came to mind were cryptocurrency exchanges like Exodus, Coinbase and Binance. I decided to choose Coinbase again as their mission is “to increase economic freedom in the world” which is something my brand shares a similar mission with, my modern bank brand aims to change the way we bank and save money using cryptocurrency staking pools and other savings and investment opportunities. The other cyrptocurrency exchanges are good but I have used Coinbase for a few years now and I really enjoy using their products and services in addition to being a supporter of their core values and their mission.