Case Study 5 – Adobe

Choose 1 brand that is primarily screen based.

There were quite a lot of options for this one as more and more brands are moving towards digital products that use screens, I wanted to choose a company that was outside the realm of banking and finance but placed a heavy focus on digital products. The first brand that came to mind was Adobe and their Creative Cloud products, Adobe have been around for years but have done extremely well in establishing a name for themselves within the design industry becoming one of the most recognised names in terms of applications and digital products. I find it interesting how Adobe have developed their product and their brand over the years as I used to use their applications when I was studying GCSE graphic design in school, I find this sort of growth and maintenance of reputation inspirational as a lot of brands often get over shadowed by newer, more innovative companies with a wider vision.