Tag week 10
The Final Countdown This week we started off with a lecture where Paul spoke about: Interactive prototyping User flows Wireframe materials Aesthetic usability Automatic Cognitive Processing UX Laws (including Gestaldt Principles of Visual Perception) We were then challenged with… Continue Reading →
The Art of the Pitch The story A good, well structured story will captivate an audience. Being prepared well will result in being able to present a good story with a beginning, middle, and end. This should be well structured… Continue Reading →
Proof of Concept This week we spoke about the proof of concept. Before this though, we had a talk about the Co-Founders programme at Catalyst. Daniel started off by telling us to ask ourselves two questions about our… Continue Reading →
One Step Beyond This week Daniel gave us a few hours during class time after our main lecture to design a touchpoint for our brand. He said that this could be anything digital or physical. I decided to try and… Continue Reading →
Lecture Notes: This week we did a recap on everything we’ve learnt so far, s well as learning more about brands in general. We also had a few hours to create a new digital touchpoint, which I will upload in… Continue Reading →