ixd303 week 05

Reminder – week 07 critique, you need a slide deck prepared

  • brand name, logo
  • user personas
  • brand guidelines
  • initial wireframes
  • three screens demonstrating final design

This week we looked at content design. Content takes many forms; text, image, video and data. Typography shapes words, so we need to give thought to those words. Words are an essential part of the design process, they can be the design itself.

  • Government Digital Services
  • Starts with needs: forget type and colours, you need to know what the user needs to build the right thing.
  • Do less: If you find a way of doing something that works make it useable and shareable.
  • Design with Data: Learn from real world behaviour and how people interact with content. Let that drive your design
  • Do the hard work to make it simple: re-think things
  • Iterate. Then iterate again: the design sprint process. If needs tweaked, tweak again.


Peak-End Rule

People judge an experience largely based on how they felt at its peak and at its end, rather than on the total sum or average of every moment of the experience. Think of the peak moments and how we recall things. Ensure users evaluate an overall experience positively.

  • Pay close attention to the most intense points and the final moments (the “end”) of the user journey.
  • Identify the moments when your product is most helpful, valuable, or entertaining and design to delight the end user.
  • Remember that people recall negative experiences more vividly than positive ones.


Journey Mapping

A journey map is a visualisation of the process that a person goes through in order to accomplish a goal.

  • Developing your journey maps
    • Start with a seed idea of what your solution could be.
    • Start by writing a simple 1-2 word headline of the most core moment(s) of engagement for your user on a Post- it.
    • Now, write down the name of any other key moments” on separate Post-its.
    • Place the Post-its in an order you think your user would likely experience them.

I think this week’s lecture has helped me realise how to look at content and picture it as an outcome and how I can use content in different ways to achieve different things, as a aide to my design and not as just extra information as I kind of thought of it before



My first user flow

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