My visual marque/logo was the last thing I designed. This made it easier as I already knew the direction of my brand and my tone of voice. Firstly, I took some words associated with my brand and tried to represent them visually through sketches. I started with things such as, arrows and roads as these…Continue Reading IXD103- Visual Marque Development
IXD103- Wordmark Development
The typeface I chose for my wordmark is Megrim. The triangle shapes for the “A” and “M” make it unique and interesting. The capital letters make it appear confident which goes with my brands tone of voice. I feel that it is clear and minimal, making it easy to read. I added different levels of…Continue Reading IXD103- Wordmark Development
IXD103- My Monogram Development
This was my first attempt at digitizing my monogram. I created it using illustrator as I wanted to become more familiar with the software. I decided to keep it black and white in these early stages to ensure it was effective without the distraction of colour. Some of the feedback I received was to elongate…Continue Reading IXD103- My Monogram Development