When approaching the content of Mend, based on my research I had a rough outline of the types of content I wanted to include in the app. So I started with defining those areas.

• Mind (Mental Health, Sleep, Stress, Studying etc.)
• Diet (Cooking, Baking, Grocery Shopping, Nutrition, Recipes etc.)
• Exercise (Gyms, Workouts, Yoga etc.)
• Journal (Profile, Schedule, Goals, Reflection etc.)

Mind

Top Competitors

Headspace

Calm

These are great application but they ‘re not specifically catered to college students and so I have the opportunity to look at sleep and stress and mental health in relation to studying and exams.

 

Diet

Top Competitors

Yummly

Noom

One thing I think is important about my approach to diet is that I’m trying to recondition the word. In Mend diet isn’t about calorie counting, losing weight or only eating salads. It’s about nourishing your body with the fuel it needs to take on the day. If the user wants to try and lose weight by eating healthier and exercising more with the recipes and workouts on the app, that’s their  prerogative but Mend would never encourage or discourage weight loss in any particular way.

 

Exercise

Top Competitors

Fiton

Down Dog

 

 

Journal

Top Competitors

Daylio

Daybook

 

 

 

All Round Competitor

Fabulous