IXD302 – Proposal: Writing Content

I decided that I needed to start writing up the content for my proposal document.

I was taking a read at this document – ‘A Project Guide to UX Design’ – which proved to be very useful in regards to writing up a good project proposal. It was incredibly detailed, and gave a lot of very helpful advice. I found the document to be extremely helpful and rewarding to writing my own proposal’s content.

 

Here is a selection of pages from the document that particularly seemed to help me in writing up my content. I would have found the writing process incredibly tough if it hadn’t been for this document, which thoroughly explained through every point, small or big.

Content – Raw Text

Title Page

Website & Branding
Hill Street, Belfast
Project Proposal
(Date)
Author: Jessica Donnan

Project Overview

Hill Street, Belfast, is seeking to build a brand new online presence through a new website and brand. The branding and website will include both a brand new logo and a reflection of the attractions, business and culture that Hill Street offers to tourists and locals. The goal of the project is to represent Hill Street in a brand new way, that will attract both tourists and locals to visit the area, thus creating more business for the street. It will also allow for users to learn more about the street, and it’s history and culture.

Project Approach

Jessica Donnan has identified a standard process for project success with their clients. Although each of these phases may not be applicable to Hill Street, the entire process is defined as follows:

I will dedicate a portion of every initiative to understanding your industry and your competitors and how they do business in order to be as informed as possible prior to beginning the project.

I will work closely with your subject matter experts or users to define the requirements for building the project correctly.

In the render stage, I will create a develop all the pieces of the project. In my experience, any development phase requires a lot of heads-down, focused work effort but also timely, open communication with your team.

In the iterate phase, I will repeat the entire life-cycle of the project.

I will move as quickly as possible to bring the project to life, and this often requires creating multiple iterations in rapid timelines. This requires direct and timely involvement from you and your dedicated resources.

I test every project throughout the course of the render phase; however, I also require an extra set of eyes – from my own testing team and from your designated user group/audience to perform goal-based testing. This additional round of testing helps to ensure that as few stones as possible are left unturned in order to deliver a project that has been rigorously evaluated from multiple levels.

Upon successful completion of the five previous phases and your signed approval, I will enable the solution and take it live.

Scope of Work

Jessica Donnan will focus solely on the UX/UI Design aspects of Hill Street’s brand and website.

The Hill Street Team will provide detailed feedback on all aspects of both the development of the brand and the website.

The Hill Street Team will provide any required assets for use in the project, including fonts, colour schemes, brand standards etc.

Assumptions

It is necessary that the Hill Street Team provide the following assets and resources. An inability to provide these assets and resources in a timely and complete manner may contribute to the unsuccessful or delayed delivery of this project.

The following assets and resources are expected:

Timely access to all required Hill Street employees.

Timely access to all required assets of the Hill Street project in current state, including any source files, if available.

Content, as required and including but not limited to copy, imagery, audio etc.

Deliverables

Jessica Donnan provides a variety of deliverables throughout the course of the project. For the Hill Street Team, I have identified the following deliverables:

Creative Brief

This step will involve creating an overview document, to help me to determine the goals and needs of users.

Research

This step of the project will involve researching through competitor analysis, and looking into the history and culture of the company.

Ideation & Sketching

This step will involve providing physical sketches of design ideas, for both the website and the branding logo.

Development

This step will involve moving onto a digital platform to design, further developing the design of the website and the brand.

Finalising

This step will involve going over the final designs and consulting our clients to make any last tweaks to the project.

Ownership & Rights

This project falls under the category of work for hire. This project is considered to be created by and under copyright to Hill Street.

Additional Costs & Fees

In the event that outside resources are required for this project, these shall be identified, approved by and billed to the Hill Street Team.

Jessica Donnan can provide hosting services with a set-up fee of £25, following onto £25 per month. This package must be mutually agreeable and beneficial to both parties.

Project Pricing

Jessica Donnan has proposed an estimate for the Hill Street Team, assuming all work has been done to an efficiently high standard that meets the needs of the project. This project is estimated to last 4 weeks in total.

Estimated hours total: 90

Average hours per week: 22.5

Research & Discovery = 20 hours

Ideation & Sketching = 20 hours

Development & Prototyping = 30 hours

Testing & Refinement = 20 hours

Total = 90 hours x £14

= £1260

Payment Schedule

Jessica Donnan’s typical payment schedule is to receive a retainer fee of 25% of the total estimated price of the project prior to commencement.

Jessica Donnan shall submit invoices on the 1st and 15th of every month; payment is due in full within 14 days.

Upon completion of the project, Jessica Donnan shall deliver all work product to the Hill Street Team.

Once materials are approved, Jessica Donnan shall refund any payment excess remaining from the retainer or Jessica Donnan shall submit a final invoice for amounts not covered by retainer.

Acknowledgement & Sign Off

This proposal is acknowledged and agreed in its entirety by Hill Street. This proposal must be signed and dated by an authorised representative of Hill Street in order to be in effect. Alternately, a signed purchase order referencing this proposal will constitute acceptance in place of this signed document. This proposal constitutes the entire agreement between the parties with respect to the subject matter of this proposal. This proposal merges and supersedes all prior oral or written agreements, discussions, commitments, writings, or understandings. This includes without limitation any representations contained in any sales literature, brochures, or other written descriptive or advertising material and is the complete and exclusive statement of the terms of the parties’ agreement. Each of the parties acknowledges and agrees that in executing this proposal it has not relief upon, and it expressly disclaims any reliance upon, any representation or statement not set forth herein or in the Agreement. This proposal is acknowledged and agreed in its entirety by Hill Street. This proposal must be signed and dated by an authorised representative of Hill Street in order to be in effect. Alternately, a signed purchase order referencing this proposal will constitute acceptance in place of this signed document. This proposal constitutes the entire agreement between the parties with respect to the subject matter of this proposal. This proposal merges and supersedes all prior oral or written agreements, discussions, commitments, writings, or understandings. This includes without limitation any representations contained in any sales literature, brochures, or other written descriptive or advertising material and is the complete and exclusive statement of the terms of the parties’ agreement. Each of the parties acknowledges and agrees that in executing this proposal it has not relief upon, and it expressly disclaims any reliance upon, any representation or statement not set forth herein or in the Agreement.

Leave a Reply

Your email address will not be published.