A brand guideline are essentially “a set of rules that explain how your brand works”
A brand guideline helps to specify a brands identity, including its –
- Logos – full logos, secondary logos, and icons
- Colour palette – primary and secondary colours
- Typography – font styles, sizes, and spacing
- Other imagery – photos, illustrations, and artwork
- Voice and tone – how the brand uses language and emotion
A brand guideline usually also consists of a:-
- Word Bank (words that may be associated with the brand),
- Tone of Voice (how the brand wants to come across/display itself), a
- Brand Dictionary (the phrases and language that will be used within the brand)
If a brand/business does not have a brand guideline specifying all the details in relation to the brand then
End of Week Review:-
This week I further developed my knowledge in relation to brand guidelines, I had previously created a brand guideline for my one week brand but after this session I felt that I had a much clearer idea of what a brand guideline actually is, how it works and how to create one.