Daniel talked about how our delivery method can enhance our chances of catching the employer’s eye. The problem is most employers go through so many CV’s when selecting a candidate it can be hard to actually pick from. CV’s/coverletters can be usually sent through post or more appropriately in today’s age; online. Using alternative delivery methods is great for capturing and drawing attention to your CV/coverletter.
So today I have created a delivery method to potentially capture the attention of any employer.
Firstly, I needed to find out how I could go about with my delivery method. I decided to create a list of many ways I could initiate this project such as unique packaging, stickers or interactive CVs (might be a stretch).
One particular idea came to my mind which was to deliver my material to an employer in a skinny box (Christmas selection box width) with my branding on the outside to give it my own personal and unique flair.
Before I initiated this idea, I decided to go onto Pinterest to conclude my ideas and gain a little more inspiration.
I really love the branded packaging and the consistency throughout which is shown on my Pinterest, I also got other ideas such as using ‘JD’ type packaging where it involves a bag as this is more unique than the cardboard box delivery method. However, I want my packaging to contain cardboard and have a slit opening method with a sticker attached to the entrance to give it that extra bit of flair.
I designed a brief mock-up of what I wanted my delivery to involve. I decided to use my extremely eye-catching brand colours throughout the packaging with white edges and a white sticker to contain my sense of style. At the entrance, I put a sticker that will contain a postage address and additional information about the package.
Inside I have three main things (in order) which are my business card, the cover letter then the CV. These will be wrapped in paper wrapping when first opened.
I feel like I’ve created an eye-catching and successful delivery method by using consistent colours of my brand (even on cv & cover letter). I am extremely happy with the outcome of my packaging and feel like it will higher my success in catching the employer’s attention.