I decided to make a SWOT evolution for my pitch idea- to identify the weaknesses and threats within this idea, I thought that this would allow me to see if this idea has the potential to go ahead and be a success.


The SWOT for my idea-

Sketch first-




Digital version-





What did I learn?

I learned that the weaknesses that I found within this idea don’t out way the idea itself. I still believe that this idea has more positives than negatives despite the negatives that I found being quite large fall backs if they aren’t done correctly. On a brighter note I am still happy with this idea and I think that it is innovative so I am going to go ahead with it! I just need to be sure that I talk out the problems in my pitch to the investors.

IXD302- SWOT for my pitch

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