I started looking at individual people within the results more; and I wanted to see how the level of chemistry as well as understanding of technology parts involved in the degree mentioned affected the answers. As a result it meant I could look back on this throughout creating my personas.
I created a spreadsheet for this part:
Red – involves understanding of chemistry
Blue – involves understanding of technology
Black – Doesn’t involve a substantial understanding of chemistry or technology
ACCESSING PHYSICAL, EMOTIONAL, AND INTUITIVE SITUATION:
SITUATIONAL VENN DIAGRAM:
I tried to group together all of the various cognitive, physical, and emotional situations of my intended user base. I found I filled up my cognitive section of the Venn diagram the fastest but this is because I based most of my questions around past education and learning styles.
In the future I’ll make sure to balance my survey questions to these three elements rather than mainly asking about cognition.
DIGITISING MY PERSONAS:
CREATING A FICTIONAL PERSONA:
After doing some thought I realised that uni students weren’t only within the age 18-24 group, and that considering only this age bracket was a little short-sighted of me. Many people in the population choose to go back to uni later in life when they feel they want to expand their knowledge of their chosen field or else they want a career switch entirely.
RESEARCHING HOW OLDER PEOPLE INTERACT WITH THE WEB:
Testing with middle-aged users has shown that between the ages of 25 and 60 people’s ability to use websites declines by 0.8% per year.
As I haven’t done any surveys on an older age group than teens and twenties I decided to do a bit of research. I used the Nielsen Norman Groups website as well as this article by Evie Cheng for my research. This is what I found their frustrations and preferences to be:
COMMON FRUSTRATIONS:
- Small font sizing and usage of illegible fonts
- people in their 40s already have sufficiently reduced eyesight to require somewhat larger font sizing than designers in their 20s with perfect eyesight.
- small colour contrast ratio
- interactive elements like dropdown aren’t always big enough, they also aren’t made to look enough like buttons enough of the time
- Universal iconography that is only obvious to internet savvy people
MY FINALISED FICTIONAL PERSONA:
