Case Study 3 – Monzo Choose 1 brand that is a direct competitor or in the financial sector. This one was a tough one to choose as it could be a couple of[…]
Category: IXD103
IXD103 – Exploring Identity
Case Study 2 – Choose 1 brand that is aimed specifically at your target user
Case Study 2 – Ulster University Choose 1 brand that is aimed specifically at your target user. My choice for this one is Ulster University as they share a similar age range in[…]
Medium Article – Creating A Brand Beyond Visual Identity
Creating A Brand Beyond Visual Identity The idea of branding and brand identity is often associated with logo design and how brands are presented through typography and imagery but branding goes a lot deeper than[…]
Week 11 – 1-1 Tutorial & Feedback Session
1-1 Tutorials & Feedback Session In our class this week we were allocated a 15 minute time slot throughout the day where we were able to sit down with our lecturer Daniel and go through[…]
Week 10 – Personal Branding
Personal Branding Exploring Identity Recap At the start of our lecture we had a brief recap of what we had learned in previous lectures and our modern banking brand project, creating a personal brand is[…]
Personal Brand – Creating A Logomark
Creating A Logomark I have spent a lot of time thinking about my personal brand identity and how I want to represent myself in the design industry, even before I start studying at Ulster University,[…]
Modern Bank Brand – Brand Guidelines
Developing Brand Guidelines Story/Mission Statement Brand Name Our brand name was inspired by our brand concept, we wanted to modernize the way we save our money which gave use the idea of resorting back to[…]
Modern Bank Brand – Creating A Landing Page
Sketching & Idea Generation Considering Content Going through content ideas in class and ranking them from most important to least important really helped me get an idea on what I should be showing to my[…]
Modern Bank Brand – App Screens
Master Apprentice App Screen Designs As my modern bank brand is targeted towards the younger age group and focuses on more modern forms of banking and finance like cryptocurrency and crypto assets I wanted to[…]
Week 08 – Group Critique
Group Critique Group Feedback During our workshop on Week 08 we went through our banking brand concepts with the group in order to get some opinions and feedback on what we have created so far[…]