To start with my personal brand I need to look at who I am and what I stand for. This will help me figure out how I want my personal brand to be perceived, so I can then develop its values and tone of voice. To do so, I answered these questions:
Who am I and what are my interests?
I like to think of myself as a creative and imaginative person. I’ve also loved to read and draw. When I was younger, while reading children’s books such as Roald Dahls BFG, I would always try to draw the illustrations in all of the books I read. This is where the love for art and illustration came from. From this, I would like my future career to be a potential children’s book illustrator.
What are my strengths?
My strengths would include being trustworthy and caring. I like to help others which I feel is an important asset to have when I will be hopefully working with clients in the future. I will always try and give people the best possible outcome. I also believe that I am creative and like to always do something that involves art and design. Lastly, I like to think that I am a quick learner and I love learning new ways to do things.
How do I want to be perceived?
I want people to think of me as a trustworthy person who can come to me for help. As a designer, I want to be perceived as a creative person who clients can rely on. As a brand as a whole, I want it to give off a playful and imaginative atmosphere to the clients, yet something they can rely on when needing professionalism. I also would like my brand to be inspiring to the public.
Where and how do I want to work?
In an ideal world I would like to be my own boss who works by myself, however, working in a creative place with like-minded people is where I would like to work in the future. I’ve always been a person who works best when I’m in a new place or environment as it helps to inspire me and motivate me to get my work done.
Who do I want to impress?
I want my brand to be targeted more towards illustration and more specifically for children’s books, so any company that specialises in this. I want my personal brand to be very inclusive and be liked by all cultures and people with different interests from my own.
Brand Values and Tone of Voice
From looking at my interests and how I want to be perceived I have come up with a few ideas for my brand’s values and tone of voice:
After brainstorming ideas I picked 5 that I feel are the most important and suit my personal brand;
Brand Values
- Positivity
- Dependability
- Professionalism
- Friendship
- Diversity
Tone of Voice
- Creative
- Passionate
- Inspiring
- Collaborative
- Fun
Designing my Name Mark/Letter Mark
To start off I started messing around with different ways to present initials. I want the logo to be colourful so that the brand comes across as fun and creative to the public.
After brainstorming my ideas I continued to go onto to Illustrator to create my logo:
I like how my logo turned out but it’s not exactly what I envisioned. It was quite hard to get the lines to be equal and I don’t think it is as professional as I hoped it would look, but overall I like the colours and overall feel to it. The three colours I chose were to match the overall feel that I want the company to give off, such as fun, passion and creativity. As looking at colour phycology in week 5 I really wanted the colours to mean something, so yellow can symbolise creativity, the pinky-red colour for passion and fun and pink for compassion which links to inclusive. Overall, I think the colours really work well together and they are three of my favourite colours.
Then I looked at what my wordmark would be but before I do that I looked at what fonts I wanted to use for my brand and after looking at different fonts with my name I chose ‘Segoe UI’ as my primary font and ‘Segoe Fluent Icons’ as my secondary font. I chose a secondary font as I was originally going to go with that as my primary font but it doesn’t have types of emphasis for that font, however ‘Segoe UI’ does and they are relatively the same font so I just kept both. After figuring the font out I went ahead a created a simple wordmark to use alongside my logo.
I used my primary font for the wordmark, changed the spacing a little and added 3 circles of my brand’s colours to the dot in the I, which I think goes well with my logo.
Application
