I have created this style tile based upon the idea of taking a more moody atmospheric approach to the Apollo Space Program. I am very interested in maintaining a strict black, white and red colour scheme for this project and this has heavily influenced my choice of imagery and typography. Red could be used in my site’s design to highlight certain elements for importance.
I started by experimenting with different brand logos before deciding on the stencil font logo to use in the final design.
The font type that I have chosen – Post No Bills is a minimal stencil font. I chose this typeface because stencil fonts are used to create bold statements and the slits in the strokes looks pleasing on the page. Stencil fonts are commonly used for military themed displays or to depict a sense of authority or an organisation, in this case the Apollo Space Program.
I increased the spacing of the characters for my brand logo. This is called loose tracking. Tracking is the space between characters in a piece of text and can be described as tight or loose. Loose tracking is when the letters are spaced at a larger distance from eachother. I made sure not to make it too loose so it was still legible on the page.